In my complete guide to conducting an SEO audit, I taught you how to test various parts of your website to see what improvements can be made in regards to SEO. Now I’m going to go through each step in more detail so you and see why these issues are important and what we can do to fix them. Next up is how to increase site speed so your blog loads quicker.
The Full Series:
- How to complete an SEO Audit for your blog.
- Step 1: Http vs Https
- Step 2: Rank for your brand name.
- Step 3: On page SEO.
- Step 4: Site speed.
- Step 5: Structured Data Errors
- Step 6: Broken Links
- Step 7: Mobile Site Speed
STEP 7: CHECK MOBILE VERSION
The mobile version of your site is important because Google is now moving over to mobile first indexing – which means it’ll be looking at your mobile site before your desktop version when displaying search results.
You can test your mobile site here. Alternatively, you can run. it through the Google PageSpeed Insight Tool we used earlier.
Again, there’s more work to be done here. You can get a detailed report emailed to you for free to give you some things you need to work on.
First things first – I ran my site through the checker again to see if things had changed. Nope – it seems that my site speed is the same.
After doing this, you can request an email with a more detailed report with how to speed up your mobile site. Here’s what’s mine looked like:
I already went through this step in the original post about increasing site speed. I now compress all my header images before I upload them using Adobe Photoshop to half the size of them. I haven’t gone back to my 2000 and odd posts to optimise those though!
You can also use a Plugin, re-Smush.it can compress your images and offers a bulk optimisation for older files.
Smushing 13277 images may take a while! Let’s move onto the next while it loads.
This basically means to remove any redundant data/code in your website. I don’t want to get into the technical side of it all, so let’s take the easy route.
Again, there is another plugin for this. I’m going to use Fast Velocity Minify.
Leverage browser caching.
What this does is stores certain files of a website in your browser cache, so when you visit them again, it doesn’t need to load them from the server but can pull them directly from the browser, saving load time.
It’s down to another plugin to sort this for us called Leverage Browser Caching.
I already went through this step in the original post about increasing site speed.
Reduce server response time.
This triggers when the server response time is over 200ms. This could be the cause of poor web hosting or increased traffic.
Or it could also be things we’ve already (hopefully) solved such as lack of caching, overtime images and non-minified files. So the good news is you may have already fixed this by looking at the rest of the issues causing your website to load slowly!
Ran my site through the mobile speed test the following day and there’s already an improvement!