In my complete guide to conducting an SEO audit, I taught you how to test various parts of your website to see what improvements can be made in regards to SEO. Now I’m going to go through each step in more detail so you and see why these issues are important and what we can do to fix them. Next up is how to check and fix structured data errors.
The Full Series:
- How to complete an SEO Audit for your blog.
- Step 1: Http vs Https
- Step 2: Rank for your brand name.
- Step 3: On page SEO.
- Step 4: Site speed.
- Step 5: Structured Data Errors
- Step 6: Broken Links
- Step 7: Mobile Site Speed
- Step 8: Indexing Errors
- Step 9: Crawl Report
- Step 10: Check the keywords you rank for.
STEP 5: CHECK FOR STRUCTURED DATA ERRORS
Structured data is a way of classifying page information to make it easier for Google to understand the content, if you have structured data, Google may display it in rich results. Let me just show you two examples. It’s easier!
According to the Structured Data Testing tool, here are 6 errors on my homepage.
Right, so the first thing we are going to do is run our site through Googles structured data tool.
Like I explained above, structured data is a way to telling search engines what data means. It makes it easier for search engines to find out what your content is about. Structured data is also known as Schema markup and it seems quite complicated but I’m going make it dead basic in this post.
There’s loads of different terminology to learn when it comes to Schema, but don’t fear – we are going to make it dead simple by using a plugin called Schema App Structured Data.
Once you have installed and activated, go into the settings and fill in your data.
Now when you edit a post or page, below the editor you will see your schema markup.
You can edit the data if you wish, using the pencil icon on the bottom right corner. Though you will have to learn the basics of schema markup to enable you to do this.
For those of you that don’t have WordPress, Google’s Structured Data Markup Helper will do the trick. Though this does make things a bit more complicated as you have to manually add the code.
To learn more about Schema and how to use it, visit the official site https://schema.org/.