I’m approaching 40, and at some point in the last couple of years I realised I’d been buying skincare products for years without really knowing what any of them did. I’d pick things up because a brand looked nice, or because someone in a YouTube video was enthusiastic about them, and then wonder why I wasn’t seeing any difference.
So I started actually paying attention. And the three ingredients that kept coming up everywhere — retinol, collagen, and hyaluronic acid — turned out to be doing completely different things. Which makes it a bit mad that they’re often marketed like they’re basically the same category of product.
Here’s the plain-English version of what each one actually is, what it does, and which one I’d reach for first if you’re just starting out.

Retinol, in Plain English
Retinol is a form of vitamin A. The reason it’s everywhere in anti-ageing skincare is that it actually does what it claims — it speeds up how quickly your skin cells turn over, smooths fine lines over time, and helps with pigmentation and uneven texture. The science here is real and decades old. It’s the closest thing skincare has to a sure thing.
The catch is that retinol is the most temperamental of the three. It can irritate your skin, especially when you first start. You can’t use it during pregnancy. You really should wear SPF the next morning because it makes your skin more sensitive to UV. And it works slowly — you’re looking at eight to twelve weeks of consistent use before you notice a real difference.
Two things worth knowing if you’re starting out:
- Start low. 0.1% to 0.3% is plenty for a beginner. Higher percentages aren’t better; they’re just more aggressive.
- Use it at night, two or three times a week to begin with. Once your skin gets used to it, you can build up to nightly.
Brands I’d point newcomers towards: The Ordinary (cheap and reliable), Paula’s Choice, La Roche-Posay. Worth saying that the expensive ones (anything over £40) are not usually doing anything chemically different — you’re paying for the texture and the packaging.

Collagen, and Why Most Face Creams Don’t Deliver It
Collagen is the protein that keeps your skin firm, plump, and structured. From your mid-twenties onwards your natural collagen production starts dropping, which is the reason skin gets thinner and less bouncy as you age. So far, so logical.
Here’s the bit that often gets glossed over: standard collagen molecules are too large to absorb through the skin from a face cream. A lot of “collagen creams” are essentially moisturisers with collagen added to the label — they hydrate (which makes skin look temporarily plumper), but the collagen itself isn’t doing what the packaging implies. That said, if a product uses hydrolysed collagen or combines collagen with other actives like peptides or retinol, it’s a different story — the smaller molecules can penetrate better, and the supporting ingredients are doing real work.
The two approaches that actually support your skin’s collagen:
- Use ingredients that stimulate collagen production — retinol (see above), vitamin C, peptides. These work.
- Ingest it. Collagen peptide drinks and powders have decent evidence behind them for skin elasticity. I’ve tried a few — Revive Collagen, Rejuvenated Collagen Shots, and Elavate Collagen — and I genuinely prefer going down this route over trying to absorb it through a cream.

Hyaluronic Acid, the One Almost Everyone Benefits From
Hyaluronic acid is a hydrator. It can hold up to a thousand times its weight in water, which means it pulls moisture into your skin and keeps it there. Unlike collagen, the molecules are small enough to work topically. Unlike retinol, it doesn’t irritate. It works on every skin type. It’s safe in pregnancy. It pairs with pretty much everything.
If you only used one of these three ingredients, hyaluronic acid is the one I’d pick — particularly if your skin feels tight, dry, or a bit dull.
Two things that make a difference:
- Apply it to damp skin, not dry skin. HA pulls in moisture from whatever’s nearest, and if your skin is bone dry it’ll actually pull moisture out. Spritz your face with water or apply it straight after toning, then seal with a moisturiser on top.
- Look for ‘low molecular weight’ hyaluronic acid on the label if you can find it. The smaller molecules penetrate better.
The Ordinary’s hyaluronic acid serum is about £8 and does the job. You genuinely don’t need to spend more.

Which One Should You Start With?
Honestly, it depends on what your skin is actually doing right now. The simple version:
- Skin feels dry, tight, or dehydrated → start with hyaluronic acid. Easiest to use, most universal benefit.
- Worried about fine lines, sun damage, or texture → start with retinol. Be patient, start gentle.
- Generally happy with your skin, looking for a maintenance ingredient → vitamin C in the morning, hyaluronic acid all the time.
- Looking to support collagen specifically → ingestible collagen is worth trying. Skip the expensive cream if that’s all it’s got going for it.
You don’t need all three. You don’t need any of them, really — your skin will be fine without. But if you want to do one thing that’s likely to make a real difference, hyaluronic acid is the answer for most people most of the time.

Can You Use Them Together?
Yes, with a few caveats.
- Hyaluronic acid + retinol: safe to layer. Apply HA first (on damp skin), retinol after. A lot of people find HA actually reduces the irritation retinol can cause, so this is a good combination.
- Hyaluronic acid + collagen (ingestible): completely separate things — do whatever you like.
- Retinol + vitamin C: old advice said to keep them apart completely, current advice is to use vitamin C in the morning and retinol at night. Don’t layer them at the same time.
- Retinol + AHAs/BHAs: be careful. Both are exfoliating. Using them together is too much for most skin types.
The general rule: layer thin to thick, water-based before oil-based, and keep the more active ingredients at separate times of day.
What I’d Skip
A few things I’ve decided aren’t worth the money or the effort:
- Expensive collagen creams where collagen is the only selling point and there are no other named actives. If the product has peptides, retinol, or vitamin C in there too, it might be genuinely useful — but if “collagen” is the entire claim and nothing else is doing the work, you’re mostly paying for a moisturiser with a good label.
- Retinol over 0.5% if you’re new to it. Way too aggressive for most beginners.
- Eight-step routines with loads of different acids. Your skin doesn’t need a science experiment. Three steps is plenty.
- Anything that promises results in a week. Skincare is slow. If a product is promising fast visible change, it’s either being economical with the truth or causing damage you’ll regret later.
Frequently Asked Questions
Can you use retinol and hyaluronic acid together?
Yes, and it’s actually a good combination. Apply hyaluronic acid on damp skin first, then retinol on top. The HA helps reduce retinol irritation and keeps your skin hydrated while the retinol does its thing.
Is collagen better as a powder or a cream?
For actually supplementing your collagen levels, ingestible forms are the better bet — collagen peptide drinks and powders have real evidence behind them for skin elasticity. Topical collagen can work if the molecules are hydrolysed and there are supporting actives alongside, but if collagen is just listed as an ingredient in an otherwise basic cream, it’s mostly there for the label.
What age should you start using retinol?
There’s no definitive answer, but most dermatologists suggest from your late twenties as a preventative measure, or whenever you start noticing fine lines if that’s later. Don’t use it during pregnancy.
Is hyaluronic acid safe during pregnancy?
Yes, hyaluronic acid is generally considered safe in pregnancy and breastfeeding. It doesn’t have the contraindications that retinol does, which is part of why it’s such a useful base ingredient.
Can I use all three at the same time?
You can, but you probably don’t need to. Most people get good results from picking one or two and being consistent. Layering three different actives is more faff than it’s worth for the majority of skin types.
Have you tried any of these? Which has actually made a difference for you? Drop a comment — I’m always interested in what’s working for other people.
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Hyluronic acid is very popular in Asian cosmetics now. Iโm using one now. And itโs good for my skin. Thank you for sharing this knowledge. Itโs a valuable one.
Great tips.. I have discovered some great derms on insta and they have provided me with such a wealth of info.. I feel like I know so much more about what I am putting on my face and why. Thanks for sharing.
Interesting ingredients. It’s great to take care of our skin and body as we grow to keep it healthy.
What a helpful and informative post! Thank you for sharing all of this! ๐
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