Last month I went to an event all about Instagram. How to grow your audience and improve your photo gallery. I came away feeling very inspired. But not in the way you would think.
At first I was inspired to try and grow my Instagram. I know I can do this. At one point, I was getting 1000 followers a month.
I’m not anymore. In the past month, I’ve lost about 60 followers.
You know why? A lot of people on Instagram are fickle as fuck and I’m sick off it.
In reality, I would have lost the same amount of followers if I hadn’t completely given up wasting my time on tactics to grow my following. But I would have just gained more followers that I wouldn’t notice.
I just got sick of it.
The newest fad to grow your following is Instagram pods. I have been in a few of these. The idea behind Instagram pods is to like and comment the latest posts of others in the pod in return for them liking and commenting on yours. The theory is that if you have a lot of engagement, Instagram will show your photo in searches more, getting you seen by more accounts and getting more followers. It also looks good when you have lots of comments on your photos.
There are a few reasons I’ve stopped doing this:
- I don’t want comments that people are leaving because they have to, not because they want to.
- I don’t want to comment on peoples posts that I don’t care about.
- It takes a lot of time.
- You have to check a few times a day to keep up.
- I don’t want to trick brands into thinking I have a loyal, engaging audience when I don’t.
- As soon as you stop doing pods, your engagement basically stops.
All these things just make it seem so POINTLESS.
But that’s what Instagram is lately. People follow to unfollow. People comment on photos they don’t care about. People use bots and the wrong hash tags and spam like people just to grow a following that is just as fake as them.
So I’m done with it.
Since the workshop, I’ve changed my Instagram theme and I love it. But I’ve stopped caring about the rest.
I post the photos I love when I want them and I’m proud of my current Instagram.
Nothing else matters.