Optimising your title tag is the second most important on-page factor for SEO. The title tag is the title that will appear on Google when your page comes up in a search. It’s the clickable headline that comes up in the result and it’s important for a few reasons:
- Users identifying which result they want to select
- Social sharing
You can use the plugin Yoast SEO to edit your search engine title and meta description quickly on WordPress. 69 characters are the ideal length for a title. That’s an easy number to remember.
To edit this in Blogger, you need to first enable meta descriptions in the settings of your blog.
Go to your main dashboard > settings > search preferences > then enable meta description and write a description for your blog.
Then when you go to create a new post, you’ll see a search description box down the right-hand side so you can write your description for the post.
Write decent headings to improve SEO.
Your heading tags are important too. Don’t just be using a bold font to highlight your headings, ensure you use the headings tag: <h1>. This tells Google it’s a heading so treats it with more weight that rest of your content.
Use keywords or phrases that might point search engines to your page.
Optimise your main content.
This isn’t just about stuffing your keywords into your content as much as possible. Consider the following.
- Your first paragraph is the most powerful, so be clever about how you start your content.
- Use other words than just your keyw0rds. For example, for ‘lose weight’ you might use words like diet, get fit, lose body fat, tone up. Similar words that people might search or look for.
- Aim for long tail keywords – ‘classy hen party ideas in York‘ would be much more efficient than just ‘hen party ideas‘. Be specific as there are many people fighting for the top spot in common searches.
- Length is important. No matter what they say. Aim for 500 words at least.
- Optimise your images with alt tags. Find out how to optimise your images here.
- Link back to your own relevant content. Like above.
- Link back to other relevant content.
Check your website’s speed.
See this post to find out why this is important and how you can do this.
Hopefully, this gives you a few ideas or reminders at least to get your SEO on track!