SEO Tips : How to optimise your on-page content

SEO Tips : How to optimise your on-page content

Optimising your content is the most important on-page factor for SEO and it might be something you may not be familiar with. Hopefully, this post of tips and tricks will help.

Your title.

Optimising your title tag is the second most important on-page factor for SEO. The title tag is the title that will appear on Google when your page comes up in a search. It’s the clickable headline that comes up in the result and it’s important for a few reasons:

  • Users identifying which result they want to select
  • SEO
  • Social sharing

SEO Tips : How to optimise your on-page content

You can use the plugin Yoast SEO to edit your search engine title and meta description quickly on WordPress. 69 characters are the ideal length for a title. That’s an easy number to remember.

SEO Tips : How to optimise your on-page content

To edit this in Blogger, you need to first enable meta descriptions in the settings of your blog.

Go to your main dashboard > settings > search preferences > then enable meta description and write a description for your blog.

Then when you go to create a new post, you’ll see a search description box down the right-hand side so you can write your description for the post.

Write decent headings to improve SEO.

Your heading tags are important too. Don’t just be using a bold font to highlight your headings, ensure you use the headings tag: <h1>. This tells Google it’s a heading so treats it with more weight that rest of your content.

Use keywords or phrases that might point search engines to your page.

Optimise your main content.

This isn’t just about stuffing your keywords into your content as much as possible. Consider the following.

  • Your first paragraph is the most powerful, so be clever about how you start your content.
  • Use other words than just your keyw0rds. For example, for ‘lose weight’ you might use words like diet, get fit, lose body fat, tone up. Similar words that people might search or look for.
  • Aim for long tail keywords – ‘classy hen party ideas in York‘ would be much more efficient than just ‘hen party ideas‘. Be specific as there are many people fighting for the top spot in common searches.
  • Length is important. No matter what they say. Aim for 500 words at least.
  • Optimise your images with alt tags. Find out how to optimise your images here.
  • Link back to your own relevant content. Like above.
  • Link back to other relevant content.

Check your website’s speed.

See this post to find out why this is important and how you can do this.

Hopefully, this gives you a few ideas or reminders at least to get your SEO on track!

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6 Comments

  1. September 29, 2017 / 8:38 pm

    Having related keywords is a really good idea. I think I do that naturally, depending on the topic, as I want to put the new post into a context, if I can.
    Anca recently posted…Books in SeptemberMy Profile

  2. September 29, 2017 / 9:27 pm

    I love love lov eyour posts like this! They are SO good and I always learn something! I had no idea Google Analytics had site speed on it too, new thing to check! 🙂
    Erin recently posted…September: Skincare SavioursMy Profile

  3. September 30, 2017 / 1:42 am

    I used to get so stressed out by SEO but I have given up trying. These days I just write and post whatever I want, I am not fussed about SEO and promoting anymore. It’s a hobby and I just don’t have the time to treat it as something more.
    Shireen L. Platt recently posted…THE PALETTE EDITION: A LITTLE BIT OF HEATMy Profile

  4. October 1, 2017 / 2:22 pm

    As always great advice I seriously need to pay more attention to Seo. Meta descriptors if done right are a great way to get your content higher up the rankings Lucy x
    Lucy recently posted…Creating the perfect playroomMy Profile

  5. October 10, 2017 / 7:46 am

    Good tips, thank you for sharing!

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