I’ve been meaning to do a Rank Math review for a few months now but never had the chance to sit down and share this SEO plugin with you all.
Like most bloggers, I’ve been using Yoast SEO since I was born (almost!). It was always one of the most recommended WordPress plugins and I’ve spoken about it myself many times. I would bet money that most of you reading this post right now have Yoast installed. It just feels like it’s a given. It has always been, without question, the SEO plugin for WordPress out there. But is Yoast really the best?
I kept seeing people talk about Rank Math on Twitter. Time and time again I would see people discussing how Rank Math is loads better than Yoast and people say they’ve seen positive results with it.
So one day I decided to make the change. I deactivated Yoast SEO and installed the free version of Rank Math. It was hard to let go of something that I’ve used so long. I’ve had WordPress since around 2014 so Yoast just felt familiar and natural to me. I guess that is the problem – something becomes the thing you know and trust so you never question it.
But I felt like Yoast wasn’t serving me. My traffic was at a plateau and I felt like with Yoast, I was just picking keywords out of the sky and hoping to rank for them, but not actually ranking for them.
It wasn’t long before I wanted access to all the extra features about my ranking positions and keywords, so I soon upgraded to the Pro version and I am so glad that I did.
Now, there are absolutely LOADS of features in Rank Math. There are more in Rank Math than there are in Yoast. This blog post would be too long if I highlighted them all.
I’m going to talk about my favourite rank math features which I think are the ones a blogger like me will get the most out of. There are some great features that are a bit more technical, but as a general overview, I’m just going to highlight the ones that made me fall in love with Rank Math.
Important: If you want to migrate from Yoast to Rank Math – then read this to make sure you migrate all your data such as metadata properly.
Rank Math On Page SEO Controls
This is probably the thing you use Yoast for the most and what you will want to use Rank Math for. Where you can put a ‘focus keyword’ into the Rank Math plugin section within the content writer and it will give you a score based on how to optimise your content is for that keyword.
Please note that before picking your keyword, you should do your keyword research to make sure that you can rank for the keyword you are aiming for, probably using longtail keywords to get to the first page of Google.
The list of RankMath SEO Controls are:
Rank Math Controls
- Focus keyword used inside Meta Title & Meta description
- Focus keyword used in the URL
- Focus keyword appears in the first 10% of the webpage content
- Number of words in the content
- Focus keyword availability in subheadings (H2, H3, H4, etc)
- Focus keyword is found in the alt text of the image
- Focus keyword density
- URL length (75 characters)
- Contains outbound links to exernal resources
- DoFollow tag on at least 1 external link
- Internal links to your content
- The focus keyword hasn’t been used before on other articles
- Focus keyword present at the beginning of the article.
- The title includes positive/negative sentimental words
- Whether the title includes power word or not.
- A number is present in the title or not.
- Table of contents availability
- Short paragraphs
- Media (image & video) is included in the article or not
As you go through and implement all these controls, your SEO score goes up, giving you more potential for ranking for your keyword.
You can compare these to the Yoast audit controls:
- SEO Title Width
- Focus Keyword in title
- Number of words in the content
- The focus keyword is unique to this content
- Focus keyword length
- Focus keyword in the introduction
- Outbound links (both dofollow and nofollow)
- Focus keyword in URL
- Focus keyword in the alt tag of images
- Internal links
- Focus keyword density
- Focus keyword used in subheadings
- Meta description length
- Link keyphrase
- Sentence length
- Paragraph length
- Passive Voice
- Flesch Reading Ease
- Transition words
- Consecutive sentences
- Subheading distribution
In Yoast, your blog post readability is ranked. It checks for things like passive voice, paragraph length, how easy and simple it is to read and other factors. Rank Math doesn’t have this ability, it only checks for short paragraphs. But in Rank Math, you can optimise your posts around multiple focus keywords. Free accounts have up 5 five, and Rank Math Pro has an unlimited amount.
I must admit, I do miss the readability options in Yoast SEO. But I still feel like the other functions better.
Audit your website’s SEO
With Rank Math you can audit your entire website SEO. It takes your site through 29 tests and then gives you the detail on what has passed and how to improve the points you’ve failed on.
This is a great check, especially if you have no idea where to start with SEO and what to work on. There are some things that you can work on straight away, but others might need a bit of research or help from an expert.
How many times have you uploaded images without putting in an alt description, description or a caption? In Rank Math you can add alt attributes that are dynamically displayed unless you manually add a different one.
I sent mine to put it to the title – which means now all my images that had an empty alt description will now be named after the title of the blog post.
Of course, it’s best to have a unique text that is relevant for each photo for your alt images, but there’s no way I’m going over 3000 blog posts to check! So this is a handy compromise for me.
Rank Math Analytics
I love the Analytics in Rank Math! It’s probably my favourite features. You connect your Google Analytics with Rank Math and you can see lots of data!
You can see what keywords you rank for, what keywords you are gaining and losing ranks for and information on individual posts. I find this so helpful and often use it to go into my blog posts to optimise them to the keywords they already rank for to boost them up higher. Since doing this, I’ve seen an increase in my traffic and search impressions.
You can also track keywords so you can see how they are performing over time.
Content AI is a new feature within Rank Math and it’s one that I love! With Content AI, you spend a credit to get information to help your content rank higher by analysing the top search results for that keyword and giving you some information that will help you rank higher such as:
- word count
- link count
- heading count
- media count
- keywords to use
It’s similar to the content assistant within Keysearch, but it’s within the plugin on your WordPress content editor, which makes it easier to use and it updates live as you type.
This is a great way to make sure you’re on the right track with your content and have other keywords other than your focus keywords.
Is Rank Math Free?
Yes, Rank Math is free and you can do a lot with it. You can use the content optimisation features, the image features, use it for a site audit and more.
But I upgraded to pro because you don’t have the analytic information with the free version. You can see very limited topline data, but the rest is blanked out. Wth Rank Math Pro, you can track keywords, see what keywords are working for you and what your losing keywords are and view how many impressions and clicks your posts are getting.
How much does Rank Math Pro Cost?
I have the Pro version of Rank Math which is perfect for me and my other blogs. I don’t think this is a bad price considering it does a lot of things that other SEO tools do for less.
Is Rank Math Pro worth it?
YES! I love Rank Math pro and it’s a joy to use. I love having all the analytics within WordPress, rather than having to flip to other programs. It’s just a really easy user experience which is exactly what a blogger like me needs. It’s not over complicated like other tools for analysing SEO and keywords. It’s very reasonably priced and I think it’s great for bloggers with my niche!
Have you ever tried Rank Math before?