Google Analytics // Check Your Site Speed

site speed

Oh-kay. I feel like a bit of a tit writing this post, because I know how important site speed is but I know I’m totally guilty of not paying attention to it and taking the steps to reduce my site speed.

It is something I need to sit down and spend an afternoon or so on, but I’ve not had chance yet, apart from a few posts that were loading slow – mainly due to many images that needed compressing within the post as well as my header and bio picture.

If your site is slow loading, it’s going to frustrate users and possibly cause them to leave your site and not bother coming back, increasing your bounce rate. Because your site speed has an impact on the experience of a visitor, Google will often rank sites that load faster higher than a slower one in search rankings.

See SEO Guide for 2016 for more details.

site speed google analytics blog

Using Google Analytics To Reduce Your Site Speed.

Using Google Analytics, you can view your site speed, individual page speed, how this differs per country, browser and page, as well as some ways you can improve your site speed.

Open up your Google Analytics and go to behaviour -> site speed – > performance.

site speed google analytics blogsite speed google analytics blog

Here you see how long it takes your site to long, as well as delve in a little further.

I’m not going to go into detail of what each thing actually means as it’s not important for what we’re going to do today. What we’re focusing on is Average Page Load Time.

Woah, mine’s a whooping 22.19 seconds on the samples it’s taking the data from. I have a hard job ahead of me!

If you go to Page Times section, you can then see a break down of your most popular pages and how they load compared with your sites average.

site speed google analytics blog

As you can see, I have 2 pages that are bringing my whole average down. Let’s click into my April Blog Stats post and take a closer look.

site speed google analytics blog

As you cam see, there’s a big spike where it was taking ages to load on one day. So I’m not too concerned over all.

site speed google analytics blog

Looking at it by browser, it seems as if Safari (in-app) and Firefox have a hard time loading my site. Though the Safari (in-app) metric doesn’t surprise me, because I always find any site that loads from Facebook through Safari is often so slow I give up. I’m pretty convinced Facebook do it on purpose to make people spend more time on Facebook. Ha.

What we want to focus on, is the ‘PageSpeed Suggestions’ tab.

site speed google analytics blog

This gives you a break down of your most popular pages, it gives you the load time, the number of suggestions there are to make it faster and a score. The higher the score means there’s less room for improvement.

If you click on the page suggestions, it will analyse the page and tell you what you need to fix and how to fix it to get a higher page speed on Desktop and Mobile

site speed google analytics blog site speed google analytics blog

You can then click into ‘Show how to fix’ to see what you need to do to get your score higher, making your site faster.

Here, it might be worth getting familiar with how your readers are viewing your blog, linking it in with bounce rate and pages per session to see if there’s any links!

Have a look and see how your site is loading!

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9 Comments

  1. May 24, 2016 / 7:57 am

    So this is something I’ve never even thought of! I swear I need a week off work just to boot camp my blog – though let’s be honest, we all I know I would end up on Netflix all week and frantically try and do all of this and more on the Sunday night to feel my time off was well spent! I wish we could go lock ourselves away somewhere for a few days and just get our blog on – all we need is a gin, pizza and wifi!

    Sarah 🙂
    Saloca in Wonderland
    Sarah recently posted…The Body Shop Liverpool One – Pina Colada LaunchMy Profile

  2. May 24, 2016 / 9:50 am

    Ok so site speed is literally something that has never even crossed my mind! So thank you for bringing it to attention because I am totally clueless haha!
    Amy xx
    Call Me Amy
    Amy recently posted…Lush Cup o’ Coffee Face MaskMy Profile

  3. May 24, 2016 / 11:20 am

    I’m so guilty of ignoring this part of Analytics because I’m just too lazy to go through it but now I decided to check it out while reading your post and was pleasantly surprised by numbers! 🙂
    Matea recently posted…Book Club: Michal Ajvaz – The Luxembourg GardensMy Profile

  4. May 24, 2016 / 4:59 pm

    Once in awhile I check the speed of my page, however haven’t really checked in details like that. Something I will consider doing at least once a week so see if there’s any problem with the page. x
    Ela recently posted…Laser and Non-Laser Treatment ComparisonMy Profile

  5. May 24, 2016 / 5:42 pm

    I love using pictures and I’m guilty of not compressing them. My blog needs an overhaul but I find it really daunting there is so much to do. This is a really useful post thank you Lucy x
    Lucy recently posted…Six month baby updateMy Profile

  6. May 26, 2016 / 12:19 pm

    I’ve learnt so much from your Google Analytics posts! Thank you so much xx
    Aimee recently posted…Gemporia Wishlist*My Profile

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