I came across the Noughty Wave Hello brand after joining a curly hair group on Facebook. What stood out about the Wave Hello range was how it’s specifically for wavy hair like mine! I often see curly hair products, so it was refreshing to see something that caters to my hair type, too.
Another thing that impressed me about Noughty Hair Care Products is their commitment to ethical and sustainable practices. Noughty Haircare has an eco-conscious ethos and sells specially crafted product lines that cater to different hair types, including wavy and curly hair.
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Understanding Your Curl Type
Before I get into my full Noughty Wave Hello review, let’s have a little chat about the spectrum of hair types. The texture of your hair plays a significant role in determining which products will work best for you. Curly and wavy hair types, for instance, require products that can define and enhance their natural shape, lock in moisture, and tame frizz.
Hair is either straight (meaning it has no natural curl or waves) or wavy/curly. This can range from light waves to tight coils. I would define my hair as 2C – defined waves.
Image credit, to find more about wavy and curly hair types, see here.
About Noughty Haircare
Noughty Haircare is a UK brand known for its commitment to delivering high-quality products that are 97% natural, vegan-friendly, and cruelty-free. The brand avoids harsh chemicals and replaces them with a unique blend of plant-based ingredients to deliver effective and gentle haircare solutions.
Noughty Wave Hello Range
The Noughty Wave Hello range is specifically designed for curly and wavy hair. The range includes:
- Noughty Wave Hello Curl Defining Shampoo
- Noughty Wave Hello Curl Defining Conditioner
- Noughty Wave Hello Curl Taming Cream
Each product in the lineup contains natural ingredients like avocado oil, mango butter, and linoleic acid, which work to enhance your hair’s natural curl and wave pattern. The natural formula is gentle on the hair and scalp, and the absence of harsh chemicals makes it suitable for regular use.
Noughty Wave Hello Curl Defining Shampoo
The Noughty Wave Hello Curl Defining Shampoo is a low-poo shampoo formulated to gently cleanse, soften, and define your natural curls gently. This shampoo is free from sulfates, parabens, and silicones, making it an excellent choice for those following the curly girl method.
The shampoo’s unique formula includes avocado oil, sea kelp extract, and a mild, water-soluble surfactant derived from coconuts. These ingredients work together to lock in moisture, nurture, and strengthen hair while providing a gentle cleanse that doesn’t strip the hair of its natural oils.
Key Ingredients:
Sea Kelp Extract – Rich in vitamins, minerals and trace elements that provide support for the hair.
Chlorella Extract – Adds a replenishing dose of amino acids, vitamins and minerals to distressed hair
Avocado Oil – Rich in vitamins, this star oil gets its’ green colour from chlorophylls and carotenoids contributing to protection from antioxidants.
Slmi (Sodium Lauroyl Methyl Isethionate) – Derived from coconuts this mild, water-soluble surfactant gives Wave Hello Curl Defining Shampoo that lather and cleansing action, enabling Noughty to produce high performance shampoos that are 100% sulphate-free.
Full ingredients:
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycerin, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Sodium Benzoate, Parfum (Fragrance), Potassium Sorbate, Polyquaternium-6, CocoGlucoside, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Sodium Phytate, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Chondrus Crispus (Carrageenan) Extract, Citric Acid, Persea Gratissima (Avocado) Oil, Laminaria Digitata Extract, Crithmum Maritimum Extract, Benzyl Salicylate, Linalool, Butylphenyl Methylpropional.
Noughty Wave Hello Curl Defining Conditioner
Next up – the Noughty Wave Hello Curl Defining Conditioner. Use this after shampooing for optimal hydration and frizz control. The conditioner’s creamy texture contains Noughty’s signature house blend of oils, which enhance hair’s suppleness, smoothness, and shine while reducing breakage and damage.
Active ingredients like sea fennel, Irish moss, and avocado oil provide nourishment for your curls, making them soft, bouncy, and defined. Additionally, the conditioner can also be used for co-washing, providing a moisture boost between shampoos.
Key Ingredients:
Sea Fennel – Hydrates and smooths the cuticle. Smooth cuticles = reflect more light which creates major shine and controlled curls.
Irish Moss – Dry hair beware. This super sea ingredient softens hair and replenishes lost moisture.
Avocado Oil – Rich in vitamins, this star oil gets its’ green colour from chlorophylls and carotenoids contributing to protection from antioxidants.
Olive Oil – Loaded with Omega 6 fatty acids for intense moisturisation.
Coconut Oil & Shea Butter -Solid at room temperature and melting around body temperature, these multitaskers help create luxurious textures while benefiting the hair’s condition.
Full Ingredients:
Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glyceryl Stearate, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Glycerin, Olea Europaea (Olive) Fruit Oil, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Citric Acid, Persea Gratissima (Avocado) Oil, Ethylhexylglycerin, Sodium Phytate, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Crithmum Maritimum Extract, Potassium Sorbate, Benzyl Salicylate, Linalool, Butylphenyl Methylpropional.
Noughty Wave Hello Curl Taming Cream
The Noughty Wave Hello Curl Taming Cream is a standout product in the range, working as both a styling product and a treatment. The cream’s smooth and creamy texture is easy to distribute, cutting down on drying time and enhancing curl definition.
Enriched with linoleic acid, avocado oil, and mango butter, the taming cream helps to soften curls, lock in moisture, and keep frizz at bay. The product doesn’t create a heavy cast but does leave the hair looking like it’s been scrunched out, resulting in soft, light, defined curls that feel and look natural.
Key Ingredients:
Sea Kelp Extract – Rich in vitamins, minerals and trace elements that provide support for the hair.
Mango Butter – Loaded with vitamin A and E this fruity butter melts at body temperature giving a luscious texture that contributes to feel and performance. This smoothing curl cream also contains:
Quinoxy – Noughty’s curl optimising formula defines curls and reduces frizz even in humid conditions. The detangling blend of wheat extract, camelia oil and linoleic acids is scientifically shown to trap moisture in the hair to blitz flyaways and decrease volume and increase hair strength.
Full Ingredients:
Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Dicaprylyl Ether, Distearoylethyl Hydroxyethylmonium Methosulfate, Corn Starch Modified, Ceteareth-20, Parfum (Fragrance), Benzyl Alcohol, Chlorphenesin, Cetearyl Nonanoate, Triticum Vulgare (Wheat) Bran Extract, Disodium EDTA, Mangifera Indica (Mango) Seed Butter, Ethylhexyl Isononanoate, PVP, Dehydroacetic Acid, Linoleic Acid, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Extract, Camellia Oleifera Seed Oil, Crithmum Maritimum Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Medica Limonum (Lemon) Peel Extract, Citric Acid, Potassium Sorbate, Sodium Hydroxide, Benzyl Salicylate, Amyl Cinnamal, Linalool, Hydroxycitronellal.
My Noughty Wave Hello Range
I’ve now been using the Noughty Wave Hello range for over two years, and these products have genuinely lived up to their promise. They deliver well-defined, moisturised waves that last for days. I still have some frizz (I think I always will), but this range gives my hair a shine that I haven’t seen with other products I’ve tried.
One criticism from when I first started using the range: the stopper inside the lid of the conditioner came off and got stuck so I couldn’t get the product out. I messaged Noughty on Instagram but they didn’t reply, despite being active on the platform. So my opinion of their customer service isn’t great. However, I’ve not had this issue with subsequent bottles.
Update 2026: After two years of regular use, I can confidently say the Noughty Wave Hello Curl Defining Shampoo and the Curl Taming Cream remain staples in my routine. The products are consistent, affordable, and genuinely work for wavy hair.
My Wavy Hair Routine
I wash my hair with the Noughty Wave Hello Curl Defining Shampoo and rinse, then I apply the Noughty Wave Hello Conditioner and let it soak in for 5 minutes before rinsing. When I get out of the shower I put my hair in a microfibre towel to remove the excess water for about 5 minutes while I’m getting dressed. I then brush my hair, work the Wave Hello Curl Taming Cream through and leave it to air dry.
On days I don’t wash my hair, I brush it, then wet my hair with water in a spray bottle, brush through, and use the Hello Curls primer spray.
I also use the Noughty Intensive Care Leave-In Conditioner once a week or so to add extra moisture to my hair.
On days I don’t wash my hair, I brush it, then I wet my hair with water in a spray bottle and brush through, then use the Hello Curls primer spray.
I also use the Noughty Intensive Care Leave-In Conditioner once a week or so, to add a bit of extra moisture to my hair
Try Noughty Products For Yourself
Noughty Haircare’s Wave Hello range works brilliantly for those with curly and wavy hair. The range’s emphasis on natural ingredients, combined with its affordability and ethical practices, makes it a standout choice in the market. I hope you found my Noughty Wave Hello review helpful. It’s a great product range for those looking for a natural, cruelty-free solution for their waves.
The Noughty Wave Hello Curl Defining Shampoo is gentle yet effective, the conditioner is hydrating without being heavy, and the Curl Taming Cream gives great definition without crunch. After two years of use, I’d recommend this range to anyone with wavy hair looking for affordable, eco-friendly products.
I’ve also tested the Umberto Giannini wavy hair range.
Remember that everyone’s hair is unique. What works for one person might not work for another, so it may take some trial and error to find what works best for your hair type and texture.
Noughty Wave Hello FAQs
Is Noughty Wave Hello good for wavy hair?
Yes, the Noughty Wave Hello range is specifically designed for wavy and curly hair. I’ve been using it for over two years and it works brilliantly for defining waves, reducing frizz, and adding shine without weighing hair down.
What does the Noughty Wave Hello Curl Taming Cream do?
The Curl Taming Cream defines curls and waves whilst locking in moisture and reducing frizz. It has a light, creamy texture that doesn’t leave a crunchy cast, so your hair feels soft and natural. It works as both a styling product and a treatment.
Is the Noughty Wave Hello Curl Defining Shampoo sulphate-free?
Yes, the Noughty Wave Hello Curl Defining Shampoo is completely sulphate-free, as well as being free from parabens and silicones. This makes it suitable for the curly girl method and gentle enough for regular use.
How do you use the Noughty Wave Hello range?
Wash with the Curl Defining Shampoo, then apply the Conditioner and leave for 5 minutes before rinsing. After towel-drying, work the Curl Taming Cream through damp hair and leave to air dry or diffuse. On non-wash days, refresh with water and a leave-in spray.
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It’s a shame that their customer service was unresponsive to you about that shampoo lid, but I do like the sound of this brand and your hair looks so nice! x
Lucy | http://www.lucymary.co.uk
These would be no good for me, as my hairs super poker straight, but for my daughter I’d definitely give them a go. I’m clueless when it comes to curly hair and her’s is very curly! The taming cream is the product I’m most intrigued by. Shame their customer service isn’t up to much as the products sound lovely.
Claire.X
http://www.clairemac.co.uk
Haven’t used Noughty Hair in a while! Need to pick them up again x
I have never heard of this brand before, thank you for sharing such a thorough review of these products! 🙂
melissakacar.com
I’ve not used Noghty Hair for ages! My hair is between wavy and kinky so it needs some products to make it look done!
Rosie