I came across the Noughty Wave Hello brand after joining a curly hair group on Facebook. What stood out about the Wave Hello range was how it’s for wavy hair like mine! I often see curly hair products, so it was nice to see something that is for my hair type, too.
Another thing that stood out about Noughty Hair Care Products is how they stay true to ethical and sustainable practices. Noughty Haircare has an eco-conscious ethos and sells specially crafted product lines that cater to different hair types, such as for curly and wavy hair.
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Understanding Your Curl Type
Before going into the Noughty wave hello review, let’s have a little chat about the spectrum of hair types. The texture of your hair plays a significant role in determining the products that would best suit your hair. Curly and wavy hair types, for instance, require products that can define and enhance their natural shape, trap moisture, and tame frizz.
Hair is either straight, meaning it has no natural curl or waves in it. Or it’s wavy/curly. This can range from light waves to super kinky. I would define my hair as 2C-defined waves.

Image credit, to find more about wavy and curly hair types, see here.
About Noughty Haircare
Noughty Haircare is a UK brand known for its commitment to delivering high-quality products that are 97% natural, vegan-friendly, and cruelty-free. Priding itself as a brand that shuns harsh chemicals, Noughty Haircare replaces these harmful ingredients with a unique blend of plant power to deliver efficient and gentle haircare solutions.
Noughty Wave Hello Range
The Noughty Wave Hello range is specifically designed to cater to curly and wavy hair. The range includes:
- Noughty Wave Hello Curl Defining Shampoo
- Noughty Wave Hello Curl Defining Conditioner
- Noughty Wave Hello Curl Taming Cream
Each product in the lineup is infused with potent natural ingredients like avocado oil, mango butter, and linoleic acid, promising to enhance your hair’s natural curl and wave pattern. The natural formula is gentle on the hair and scalp, and the absence of harsh chemicals makes it suitable for regular use.

Noughty Wave Hello Curl Defining Shampoo
The Noughty Wave Hello Curl Defining Shampoo is a low-poo shampoo formulated to cleanse, soften, and define your natural curls gently. This shampoo is free from sulfates, parabens, and silicones, making it an excellent choice for those following the curly girl method.
The shampoo’s unique formula includes avocado oil, sea kelp extract, and a mild, water-soluble surfactant derived from coconuts. These ingredients work together to lock in moisture, nurture, and strengthen hair while providing a gentle cleanse that doesn’t strip the hair of its natural oils.
Key Ingredients:
Sea Kelp Extract – Rich in vitamins, minerals and trace elements that provide support for the hair.
Chlorella Extract – Adds a replenishing dose of amino acids, vitamins and minerals to distressed hair
Avocado Oil – Rich in vitamins, this star oil gets its’ green colour from chlorophylls and carotenoids contributing to protection from antioxidants.
Slmi (Sodium Lauroyl Methyl Isethionate) – Derived from coconuts this mild, water-soluble surfactant gives Wave Hello Curl Defining Shampoo that lather and cleansing action, enabling Noughty to produce high performance shampoos that are 100% sulphate-free.
Full ingredients:
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycerin, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Sodium Benzoate, Parfum (Fragrance), Potassium Sorbate, Polyquaternium-6, CocoGlucoside, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Sodium Phytate, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Chondrus Crispus (Carrageenan) Extract, Citric Acid, Persea Gratissima (Avocado) Oil, Laminaria Digitata Extract, Crithmum Maritimum Extract, Benzyl Salicylate, Linalool, Butylphenyl Methylpropional.

Noughty Wave Hello Curl Defining Conditioner
Next up – the Noughty Wave Hello Curl Defining Conditioner. Use this after shampooing for optimal hydration and frizz control. The conditioner’s creamy texture is packed with Noughty’s signature house blend of oils, enhancing hair’s suppleness, smoothness, and shine while reducing breakage and damage.
Active ingredients like sea fennel, Irish moss, and avocado oil provide the perfect nourishment for your curls, making them soft, bouncy, and defined. Additionally, the conditioner can also be used for co-washing, providing a moisture boost between shampoos.
Key Ingredients:
Sea Fennel – Hydrates and smooths the cuticle. Smooth cuticles = reflect more light which creates major shine and controlled curls.
Irish Moss – Dry hair beware. This super sea ingredient softens hair and replenishes lost moisture.
Avocado Oil – Rich in vitamins, this star oil gets its’ green colour from chlorophylls and carotenoids contributing to protection from antioxidants.
Olive Oil – Loaded with Omega 6 fatty acids for intense moisturisation.
Coconut Oil & Shea Butter -Solid at room temperature and melting around body temperature, these multitaskers help create luxurious textures while benefiting the hair’s condition.
Full Ingredients:
Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glyceryl Stearate, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Glycerin, Olea Europaea (Olive) Fruit Oil, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Citric Acid, Persea Gratissima (Avocado) Oil, Ethylhexylglycerin, Sodium Phytate, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Crithmum Maritimum Extract, Potassium Sorbate, Benzyl Salicylate, Linalool, Butylphenyl Methylpropional.

Noughty Wave Hello Curl Taming Cream
The Noughty Wave Hello Curl Taming Cream is a standout product in the range, functioning as both a styling product and a treatment. The cream’s smooth and creamy texture is easy to distribute, cutting down on drying time and enhancing curl definition.
Enriched with linoleic acid, avocado oil, and mango butter, the taming cream helps to soften curls, trap moisture, and keep frizz at bay. The product doesn’t create a heavy cast but does leave the hair looking like it’s been scrunched out, resulting in soft, light, defined curls that feel and look natural.
Key Ingredients:
Sea Kelp Extract – Rich in vitamins, minerals and trace elements that provide support for the hair.
Mango Butter – Loaded with vitamin A and E this fruity butter melts at body temperature giving a luscious texture that contributes to feel and performance. This smoothing curl cream also contains:
Quinoxy – Noughty’s curl optimising formula defines curls and reduces frizz even in humid conditions. The detangling blend of wheat extract, camelia oil and linoleic acids is scientifically shown to trap moisture in the hair to blitz flyaways and decrease volume and increase hair strength.
Full Ingredients:
Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Dicaprylyl Ether, Distearoylethyl Hydroxyethylmonium Methosulfate, Corn Starch Modified, Ceteareth-20, Parfum (Fragrance), Benzyl Alcohol, Chlorphenesin, Cetearyl Nonanoate, Triticum Vulgare (Wheat) Bran Extract, Disodium EDTA, Mangifera Indica (Mango) Seed Butter, Ethylhexyl Isononanoate, PVP, Dehydroacetic Acid, Linoleic Acid, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Extract, Camellia Oleifera Seed Oil, Crithmum Maritimum Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Medica Limonum (Lemon) Peel Extract, Citric Acid, Potassium Sorbate, Sodium Hydroxide, Benzyl Salicylate, Amyl Cinnamal, Linalool, Hydroxycitronellal.
Noughty Wave Hello Range: My review
I’ve used the Noughty Wave Hello range for the past two weeks and it’s clear that these products live up to their promise. They deliver well-defined, frizz-free, and moisturised curls that last for days. I still do have some frizz, I think I always will – but this seems to give my hair a shine that I’ve not seen in other products I’ve tried.

One criticism, the stopper inside the lid of the conditioner came off and got stuck so I couldn’t get the product out. I messaged Noughty on Instagram and they haven’t read or replied, despite being active on the platform. So my opinion of their customer service is not great.

My Wavy Hair Routine
I washed my hair with the Noughty Wave Hello shampoo and rinse, then I put the Noughty Wave Hello Conditioner in and let it soak in for 5 minutes before rinsing. When I get out of the shower I put my hair in a microfibre towel to get the excess water off for about 5 minutes while I’m getting dressed. I then brush my hair, put the Wave Hello Taming Cream through and leave it to air dry.

On days I don’t wash my hair, I brush it, then I wet my hair with water in a spray bottle and brush through, then use the Hello Curls primer spray.
I also use the Noughty Intensive Care Leave-In Conditioner once a week or so, to add a bit of extra moisture to my hair
Try Noughty Products For Yourself
Noughty Haircare’s Wave Hello range works great for those with curly and wavy hair. The range’s emphasis on natural ingredients, combined with its affordability and ethical practices, makes it a standout choice in the market. I hope you found my Noughty Wave Hello review helpful. It’s a great product for those looking for a natural, cruelty-free solution for their curls.
While the Noughty Wave Hello range is excellent for curly and wavy hair, it’s essential to remember that everyone’s hair is unique. What works for one person might not work for another. So for best results, I recommend trying out different products to find what works best for your hair type and texture.
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It’s a shame that their customer service was unresponsive to you about that shampoo lid, but I do like the sound of this brand and your hair looks so nice! x
Lucy | http://www.lucymary.co.uk
These would be no good for me, as my hairs super poker straight, but for my daughter I’d definitely give them a go. I’m clueless when it comes to curly hair and her’s is very curly! The taming cream is the product I’m most intrigued by. Shame their customer service isn’t up to much as the products sound lovely.
Claire.X
http://www.clairemac.co.uk
Haven’t used Noughty Hair in a while! Need to pick them up again x
I have never heard of this brand before, thank you for sharing such a thorough review of these products! 🙂
melissakacar.com
I’ve not used Noghty Hair for ages! My hair is between wavy and kinky so it needs some products to make it look done!
Rosie