When it comes to hosting a blog and thinking about our blogging layout, we can start off with thousands of creative ideas and the desire to actualise them all. Of course, over time this can, unfortunately, lead us to disparate outcomes, because prioritising a thousand different considerations will prevent us from achieving a few really well.
This is perhaps most evidenced in the layout of your blog, which is how both you and your audience will interact with it. Leonardo Da Vinci once said that simplicity is the height of sophistication, and so if website design is good enough for him, it should be good enough for us, too. I cannot count on my fingers the amount of times I’ve had to take a long hard look at my blog layout, design and think about what I really need, and what is just clutter.
When you realise it’s time for a website redesign, it’s often best to use a professional service, pay for a professional and customisable theme, or simply start working on your plans before you come to execute them yourself. Although, most bloggers can’t afford this so you can buy cheaper blog themes from Etsy instead. No matter what you hope to achieve or how you hope to achieve it, these priorities will help you enjoy this process and work towards a better and more cohesive result. Let’s consider some advice to that degree:
Navigability is always the most important element to perfect. This doesn’t mean you have to perfectly categorise everything as a first approach, although this does help. Instead, prioritise readability, and the menus someone can use to navigate your posts and the sections within which they will be found. You may also wish to place a search bar in a very visible spot, to make sure that if all else fails, visitors can use your website as intended. These measures may sound obvious, but they truly do help and must be regularly reviewed.
Keep Branding Consistent
Keeping your branding consistent is essential because otherwise, you can give off mixed messages to even your most perceptive visitors. For instance, making sure your site banner doesn’t have any information cut off due to incorrect dimensions, keeping the same profile picture and banner on every social media profile you use, as well as branding your profile so that your theme is suitable for the subject matter is essential. Even small elements, including the fonts you select, will have a big impact on how your blog is seen and who may read it. Be sure to keep that in mind.
Interlink & Encourage Engagement
It’s important to consider the engagement of your blog and what it means in the long term. Most often, you’ll be better off by interlinking all social media posts with one another and your profiles in the same way. This way, when you post once, you will also have that backing up your other approaches, and so on. Allowing comments on your posts, and asking for feedback, or allowing space for competitions, or simply making sure you hashtag your posts correctly can help with your organic reach, too. Those developments can aid you in a lot of ways, and they will work with one another to strengthen your strategy.
With this advice, I hope you can update or create your blog layout as is suitable.