Whether you’re a business or a blog, you should be focusing on high-quality content. If you’ve looked into content marketing at all, I’m sure you’ve heard the phrase ‘content is King’ – it really is. There are so many benefits to spending time and even money on quality content!
There’s a lot of debate about quality vs quantity, what Google likes to see and what will get you up at the top of the search engines. Quality content is key and here are a few reasons why.
It’s often quite easy to lose focus with content marketing and be tempted to write for search engines rather than for your audience. That can be bad for several reasons. In 2018, the Internet is full of spammy websites and users are becoming better at recognising when a website is spammy or not. This is a massive turn off to potential customers or long-term readers. You know the types of websites – full of adverts, click-bait title that doesn’t deliver and popups everywhere.
Make sure you offer any visitors something valuable to keep them coming back for more.
You’ve probably noticed that your best articles get the most engagement – both through comments or social media shares. This is usually because your content is informative, interesting or entertaining. This means people are more likely to share and interact with your content giving you more potential visitors.
High engagement on your content looks great to new readers!
There are loads of bloggers about nowadays, as well as small businesses having websites and social media. This means you have lots of competition! Having high-quality content can be something that makes you stand out as an authority in your field. Ensure you have lots of quality information on the subject of your niche to help you build trust and a good reputation as someone who has a lot of knowledge in your field. You want people to have a great impression of you and build a positive image of you in their head, no matter which article they read.
This will help you grow your readers, attract more customers and great opportunities.
If you have high-quality content, people are more likely to stay on your page for longer. The length of time a user is on your website is one of the many things that Google looks at in its algorithm when deciding where to place you in search engines.
Click-through rate is how many people click on a link on your website – this could be a text hyperlink within an article. It could be going to your product page or even to another website after you’ve recommended an item, article or website.
Click-through rate can keep your bounce rate high if it’s linking to a page on your website, it can lead to sales, newsletter sign-ups, clicks on affiliate links and more.
SEO stands for search engine optimisation – in short, SEO means writing content and websites with search engines in mind with an aim to get your website on the first page for your target keyword.
I’ve already mentioned a briefly how quality content can help your SEO in regards to bounce rate, but there are many more ways and reasons why quality content helps boost your rankings.
It can lead to social media shares, people giving you backlinks and more – these are some of the many things Google take into account when assessing the quality of your site.
Similar to click-through rates – conversion rates are the number of visitors that complete the call to action you are asking.
This could be buying a product, filling in a survey, sharing an article or signing up for a newsletter. If you want to get your conversion rate higher than improve the quality of your content.
The better your content – the more people will share it. This can lead to traffic and more followers on social media, meaning you can reach those people in the future by sharing your posts on social media. A great way to build regular and loyal, readers. This is one of the best blogging tips, as blogging and social media go hand in hand!
To be seen as professional.
The last thing you want is people reading your website and getting the impression that you’re sloppy, unprofessional, take no pride in your work or don’t know what you’re talking about!
This is why you need to make sure your content is the highest quality – no spelling mistakes, well-researched information with a clear and concise message.
So there you go, 9 reasons you should focus on quality content on your website, whether you’re a blogger or working on content marketing for small businesses.