ICONA MILANO Emotion Allowed

Icona Milano Emotion Allowed

ICONA MILANO Emotion Allowed is a mascara I’ve had hidden away in storage for yonks. It’s another Glossybox treat that I never got around to using because I have a massive queue of mascaras to try. The time finally came for this to be next up.

I’ve never heard of this brand before so had zero expectations. A quick Google of the brand told me nothing. Ziltch. All I got was that ICONA MILANO is an Italian brand of makeup that’s created for women of all ages.

The mascara is meant to be long-lasting with no smudges. It’s meant to be water, sweat, and humidity resistant – perfect for holidays or gym bunnies. It’s got a rich and creamy formula for an intense and bold look that is buildable.

It is not sneeze proof. I found that out the hard way. Just after putting it on I sneezed and that thing happened when you end up with dots of mascara under your eyes.

The mascara does nothing for length. It does help with volume a bit, but it’s not the best mascara I’ve ever tried. I wouldn’t say this is worth the £13 price tag. I’d put it more around a fiver. Not like I’m an expert in makeup prices.

In short, it’s okay.

The best part about it is it’s name.



Icona Milano Emotion Allowed



  1. Gabrielle
    November 27, 2017 / 12:28 pm

    It sounds like a good option for the gym (and love the ’emotion allowed’ tag on the packing, haha). Pity it didn’t wow you though!

    ps. ahh those sneezes, too many finished looks have been ruined with a sneeze…


  2. November 28, 2017 / 2:09 pm

    Finding a good mascara is really hard it’s hit and miss. I am sneezing all the time so this wouldn’t work for me shame Lucy x
    Lucy recently posted…Winter beauty treatsMy Profile

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