My Joanie Clothing Review

I’m in desperate need of new dresses! I’ve just got myself some new spring dresses and thought I’d do a Joanie Clothing UK review.

As my friends know, I’ve been trying so hard to be more eco-friendly lately. Which, in theory, means I need to not buy new clothes and use what I have. The issue with that is my clothes do not fit me, and they are not suitable for breastfeeding! Yes, Leo is now 14 months old, and I’m still breastfeeding him on demand, which is usually when he’s hurt himself and needs comfort and when he’s tired.

This time last year we were in lockdown, I was living in maternity leggings and PJs. But this year is different. I am going out more, I’m going to baby classes, I’m getting my life back to some kind of normality and I want to feel good!

I originally bought some dresses from New Look. I’m a creature of habit, you see. I just went on their website out of habit, picked 4 dresses and ordered them. They arrived and I hated them all. The material was cheap. They didn’t fit right. They didn’t look like the images and I just wasn’t comfortable in these dresses. So I sent them back and then remembered my eco promise to the universe and I stumbled upon Joanie Clothing. So, are Joanie Clothing reviews as good as they seem? And what about Joanie Clothing sizing – does it actually fit? Here’s my honest take.

So, let’s just take a look at the brand before getting into what I bought.

About Joanie Clothing UK

Joanie Clothing UK opened its virtual doors in October 2016 and has become a beloved destination for vintage-style clothing and bold prints. The brand was inspired by the founder’s Great Aunt Joanie and the principle of buying less but buying better. It’s a female-fronted brand with the goal to help women find the clothing they fall in love with and celebrates their individual style.

Joanie Clothing UK is inspired by nostalgia, taking the best bits of vintage clothing and reimagining them for the modern, everyday wardrobe. Their love of vintage style is deep-rooted, creating unique styles that don’t just follow the latest trends and that stand the test of time. Lots of their dresses have surprise pockets which is a win for me!

Since launching, Joanie Clothing UK has built a loyal community of #JoanieGals who appreciate the brand’s commitment to timeless style over fast fashion trends.

They stock clothing from sizes 8-26 (UK sizes 8-26 / US sizes 4-22), making them one of the most size-inclusive vintage-inspired brands available. Joanie Clothing UK now ships worldwide, bringing their feel-good clothing with a nod to nostalgia to customers across the globe.

Who Owns Joanie Clothing UK?

Joanie Clothing UK is an independent, female-founded British fashion brand. The company was inspired by the founder’s Great Aunt Joanie and built on the principle of buying less but buying better. While Joanie Clothing UK started as a small team of 12 employees, it has grown into a thriving independent brand whilst maintaining its commitment to being a small business that prioritises customers and values.

The brand remains independently owned and operated from its Manchester headquarters, allowing them to maintain control over their ethical and environmental standards without pressure from larger corporate interests.

Where is Joanie Clothing UK Based?

Joanie Clothing’s HQ is based in Manchester, UK, where the team works to create their distinctive vintage-inspired collections.

Is Joanie Clothing UK Eco-Friendly?

One of Joanie Clothing UK’s core beliefs is to prove that small businesses can sell environmentally friendly and ethical clothing at a reasonable price. They are committed to becoming a more sustainable brand by using environmentally friendly fabric and reducing waste whenever possible.

Joanie Clothing UK is now a proud Certified B Corporation – part of a community of businesses that meet high standards of social and environmental impact. This certification demonstrates their commitment to verified social and environmental performance, public transparency, and legal accountability.

They have three main areas of focus:

• Increasing their use of sustainable, recycled or organic fabrics
• Encouraging and assisting their manufacturers to increase sustainable initiatives in the production process
• Using only sustainably sourced or recycled packaging & recycling all waste

Regular Joanie Clothing reviews from customers often mention the brand’s commitment to sustainability as a key reason for choosing them over fast fashion alternatives.

You can read more about these initiatives here.

Is Joanie Clothing UK Ethical?

Joanie Clothing UK works closely with suppliers to review operations to maintain ethical working conditions. They even hired an expert Sourcing and Sustainability Consultant in 2020 to help them become accountable for their environmental footprint.

The brand is an ethical company and has set an objective to improve its sustainable and ethical standards, adopting a forward-thinking and conscious approach towards its product creation. They have made a commitment to work with suppliers who have undergone 4-pillar SMETA audits, including a higher level of environmental scrutiny. Their goal is to choose only environmentally responsible fabrics and yarns for all their products.

Read more about their ethical policy here, which includes their code of conduct for manufacturers, fair wages and fair trade, as well as charity work.

How to Get a Joanie Clothing UK Discount Code

Looking for a Joanie Clothing discount code? Here are ways to save on your Joanie purchase in 2026:

• Newsletter signup: Get 10% off your first order by signing up at the bottom of the Joanie website
• Student discount: 15% off when you verify with UNiDAYS
• Keyworker discounts: 10% for NHS, Police, Fire Services, and Ambulance staff through Blue Light Card
• Free UK delivery: On orders over £100
• Seasonal sales: Regular sales with discounts up to 70% off

What Sizes Does Joanie Clothing UK Cater For?

Joanie Clothing UK offers a range of sizes to cater to customers’ needs, ensuring that their sizing is accurate and inclusive. They cater for sizes 8-26 (UK sizes 8-26 / US sizes 4-22), making vintage-inspired fashion accessible to a wide range of body types.

Joanie Clothing Sizing: Is It True To Size?

Joanie Clothing UK is known for being true to size, ensuring customers receive garments that fit accurately. Many reviewers mention that Joanie is one of the only brands they’ve found that fits an hourglass figure and flatters in just the right way. In my experience, Joanie Clothing sizing is true to size – I ordered my usual size and it fit perfectly.

Many Joanie Clothing reviews specifically mention that the sizing is reliable and consistent, which is refreshing in an industry where sizing can vary wildly between brands.

Joanie Clothing UK Review: My Purchase

Here’s what I got from Joanie Clothing UK:

Joanie Clothing UK offers a wide selection of trendy and vintage-inspired dresses, and I had trouble picking what to buy. The first section of the website I went to was ‘dresses with pockets‘. Because POCKETS! I got this Barbara Ann Space Print Button-Through Tea Dress.

This lovely dress has an all-over space print against a black background in a sustainable fabric. It’s made using certified recycled polyester which comes from 100% recycled plastic waste. So now I’m wearing waste which could have ended up in the ocean or in a landfill!

It’s a classic tea dress shape with a retro slim collar. It has a button-through front so it’s great for breastfeeding. It has short sleeves and a matching sash tie at the waist.

I love the fit of this space dress on me.

The second item I got was this Barbara EcoVero™ Cabernet Polka Dot Button-Through Dress in a dark red with polka dots. Joanie dresses are lovely and often have POCKETS.

This is a button-through shirt dress with a fabric tie. Again, it contains pockets! It’s made from LENZING™ ECOVERO™ fabric. It’s a sustainable alternative to traditional viscose, derived from certified renewable wood sources using an eco-responsible production process, which meets high environmental standards. The production process generates as much as 50% fewer emissions and water usage than regular viscose, as well as having a smaller carbon footprint. Bonus – LENZING™ ECOVERO™ is fully biodegradable too!

I also bought this Julietta EcoVero™ Potted Plant Print Tea Dress and Linda Cable Knit Cardigan in Mustard Yellow.

The plant tea dress is another lovely print made with ECOVERO fabric. I love the cute plant print on it and the wrap-style front is perfect for breastfeeding. I did need to wear a vest top under this as it sat a bit lower than I’m comfortable with on my breasts.

I bought the mustard yellow cardigan as I love this colour!

I don’t have a proper photo of these items but here is a photo of me and Leo twinning, as he has a similar style jumper!

All of these pieces have held up well after multiple washes, which speaks to the quality you can expect from Joanie Clothing UK. The sustainable fabrics don’t pill or lose their shape, and the colours remain bright.

Frequently Asked Questions: Joanie Clothing Reviews

Is Joanie Clothing UK Ethical?

Yes, Joanie Clothing UK’s sustainability practices prioritise ethical sourcing and responsible manufacturing. It is an ethical company and has set an objective to improve its sustainable and ethical standards, adopting a forward-thinking and conscious approach towards its product creation. They are now a Certified B Corporation, meeting high standards of social and environmental impact.

By choosing only environmentally responsible fabrics and yarns for their products, and working with suppliers who have undergone 4-pillar SMETA audits, including a higher level of environmental scrutiny, Joanie Clothing UK demonstrates their commitment to ethical fashion. While acknowledging that there is more progress to be made, they have taken a firm stance to pursue positive solutions whenever possible.

What is Joanie Clothing UK’s Returns Policy?

Joanie Clothing UK offers a customer-friendly returns policy:

• You have 28 days to return unwanted items
• Returns are free for UK customers – Joanie covers the postage
• No need for a returns form – just pop your items back in the post
• Refunds are usually processed within 14 days of receiving your return

This policy means you can shop with confidence, knowing that if something doesn’t quite work out, you’re not stuck with it.

Does Joanie Clothing UK Offer International Shipping?

Yes, Joanie Clothing UK ships worldwide! They offer free UK standard delivery on orders over £100 (typically takes 3-5 working days), and for orders under £100, standard delivery costs £3.95. International shipping is also available, with costs varying depending on the destination.

Who owns Joanie Clothing?

Joanie Clothing UK is an independently owned British fashion brand founded by a team inspired by the founder’s Great Aunt Joanie. The company remains independent and is not owned by any larger fashion conglomerate, allowing them to maintain their ethical and sustainable values.

Are Joanie Clothing reviews generally positive?

Yes, Joanie Clothing reviews are overwhelmingly positive. Customers consistently praise the brand for unique vintage-inspired prints, excellent fit across different body types, quality fabrics, and outstanding customer service. The brand’s commitment to sustainability also receives positive mentions in most Joanie Clothing reviews.

Where can I read more Joanie Clothing UK reviews?

You can find verified Joanie Clothing reviews on the Joanie website, Trustpilot, and from independent fashion bloggers. Many #JoanieGals also share their experiences on Instagram and other social media platforms.

Joanie Clothing UK Reviews: What Real Customers Say

Joanie Clothing UK has received excellent reviews from customers across the UK and beyond. Recent reviews highlight:

• “Brilliant brand! Really appreciate your excellent customer service and the dress is lovely too.”
• “Thank you once again Joanie, you never let me down! Only brand of clothing I’ve found that fits an hourglass figure, flatters in just the right way which makes me love my curves instead of being disappointed.”
• “Great customer service! The communications have been prompt, clear and very helpful. It’s hard to come by good service (and lovely unique clothes) from online retailers these days!”

Customers consistently praise Joanie Clothing UK for their unique vintage-inspired prints, excellent fit across different body types, quality fabrics that stand the test of time, and outstanding customer service. The brand’s commitment to sustainability and ethical practices also receives positive mentions in reviews.

Have you tried Joanie Clothing UK yet? Joanie Clothing offers a wide selection of stylish dresses for women which I think are wonderful. What do you think? I love a good Joanie dress!

Check out this post to see my postpartum capsule wardrobe.

New Joanie Clothing UK Dresses for 2026

Let’s look at some of the 2026 Joanie dresses:

Joanie Clothing UK continues to release beautiful vintage-inspired collections throughout the year, with their clearance sale offering up to 70% off seasonal staples and wardrobe heroes. Whether you’re looking for playful printed dresses, cosy knitwear, or timeless pieces that add personality to your wardrobe, Joanie Clothing UK has something for every #JoanieGal.