Since becoming a blogger, I’ve always struggled with what the right job title for a blogger should be. There are so many different terms out there, but none of them seems to resonate with what I am. Or what I think I am.
Figuring out the right job title for a blogger never used to bother me when blogging was just a hobby, or even when it became my second income. I could avoid the subject completely when asked ‘what do you do’? and just talk about my main, full-time job. Since becoming a full-time blogger, I’ve found that question harder and harder to avoid.
‘What do you do?’ usually takes me back a bit and I am sure my answer is never the same!
I was met with the same confusion when my partner put me on his car insurance and needed to select my job title from a drop-down box. There wasn’t a box for blogger. You couldn’t type your own job title in. We toyed with marketing manager, marketing assistant and journalist before settling on ‘writer’.
But that got me thinking about it now. What should I call myself?
This image looks a bit like an ad because it’s for a collab I did on Instagram. If you want to read more about the glasses then you can read my Instagram post here.
The possible job title for a blogger
- Content Creator
- Website owner
- Someone who makes money online
- Brand Ambassador
A blogger is someone who has a blog. Which is me! Well, I have MANY BLOGS. I make most of my money from my blogs.
The problem I have with ‘blogger’ is that it doesn’t seem like a job. It’s more like a hobby. Anyone can start a blog and call themselves a blogger. The word makes me cringe a bit, also. I’m not sure what it is about it, but the word, when said out loud, is just ugly.
I feel blog ‘blogger’ doesn’t take into account all the other hats you wear as a blogger, such as:
- web designer
- graphic designer
- SEO assistant
- social media creation
- social media manager
Of course, there are some of these that I wouldn’t be able to do in a professional sense. Let’s be real here. I do my graphics in Canva and my blog designs are themes that I simply yet. But the word blogger just seems to be lacking something.
I really hate this term! I feel like an influencer is more like someone who has been on reality TV. It sounds like someone who just does Instagram or Tiktok and doesn’t have their own website. Truth be told – I don’t think I influence that many people!
I hope that most of you reading this like me enough to enjoy keeping up with my life, but I’m not sure how many of you would be influenced by me! I do feel like my monetising my blog is more about SEO than having hundreds of loyal followers or checking my site daily to see what I’m blogging about today.
I do create content. This is true. But I feel like this is again, more like an influencer. For me, a content creator is someone who has a large following on social media and creates content for that. Someone who has grown their following because they share beautiful content that’s inspiring and aesthetically pleasing.
This is different to how I see an influencer – who I class as someone who has a following form being known for something else (eg being on Love Island).
Sometimes I’ll just say ‘I run some websites that make money’ and I have a bit of a conversation about SEO and how I have some authority in Google so brands like me to write about them. It’s a bit airy-fairy and sounds like I’m hiding something.
Make money online
There are times when I say ‘I make money online’ and let them fill in the gaps. Although I do worry that people think I’m involved in a pyramid scheme or similar as it seems a bit sketchy.
Though on this subject, if you’re looking at other ways to make money online apply for remote content moderator vacancies on such job-looking websites as Jooble to make some side hustle. Content moderators are in high demand due to the increase in online content and user-generated content. In addition, they typically earn a good salary and have excellent benefits.
I can’t deal with this term. Every time I post a photo of Leo on Instagram I get about 7 comments asking me if I want to be a brand ambassador.
By brand ambassador, they usually mean that I get a code for 10% off to encourage people to buy their products and they may give me a discount too and MAY send me free stuff. It’s a con.
I feel like a brand ambassador in the traditional sense is more for celebrities/athletes that will have a contract to promote/wear a brand for a certain amount of time.
So this does not fit me at all.
This title belongs to someone who works in a museum. I’ve heard the term content curator being thrown about and to me, this sounds like a trendy name for a job but I’m not exactly sure what it is!
I feel like the word publisher refers to books rather than blogs. If someone said to me they were a publisher, I would think they are referring to a company that publishes books, magazines and newspapers.
Writer or copywriter
I do write. But I when hear the words writer or copywriter, I believe this refers to someone who writes for other websites and publications. I only write on my blog so I don’t feel like I fit into that.
So what should I call myself?
I honestly feel like there’s too much emphasis on finding an impressive title for what we do and we can end up overcomplicating it. The whole idea of a job title is to find something that accurately describes what your job is.
Blogger doesn’t sound impressive. Anyone can start a blog, but it doesn’t mean that anyone can be a professional blogger, or own a blog that makes a full-time income.
I guess it’s just like being a cyclist. Anyone can ride around the block, but not everyone can ride in the Tour de France.
So I’m going to stop looking for new fancy words to call myself and be proud of what I am, rather than find vague, meaningless titles to try and make myself sound better when it doesn’t truly describe what I do.
I’m a blogger, I own blogs, I write blogs, I create blog posts – yes I do social media but 95% of my full-time income is generated through this website. If I had a business which had a complimenting blog, I would refer to myself as whatever the business was about. But I don’t have a side business. I don’t work in PR, I don’t have clients who I do e-mail marketing and social media marketing for. I don’t design websites or code for others. I don’t sell products on Etsy. I don’t even sell e-books.
Simply put, I am a blogger. So what is what I am going to refer to myself as?
My preferred blogger job titles? Blogger. Full-time blogger. Professional blogger.
What do you refer to yourself as and what do you think of content creator job titles?