Blog comments are dying!
That’s the general feel of the blogging community. What used to be the number one way to connect with bloggers has now been put in the corner thanks to Twitter and Instagram. If I post a link to a blog post on Twitter, I’m more likely to get a reply on Twitter about it rather than on the blog post itself.
My personal belief is that this is down to the increase in content consumption on mobile devices. It’s a bit clunky to leave comments on a blog on a phone, it’s much easier to hit back and reply to the tweet!
Anyway, comments can have an effect on your SEO. So let’s look at the good things blog comments can have for your SEO!
How blog comments help your SEO.
Word count is an indication of quality, in-depth articles to Google. If you have blog comments, they add to the word count of your blog! This is even better if the comments are long, high quality, relevant and contain keywords!
The number of comments.
The more high quality comments your blog receives, the better it is for your blog! The ‘great post! :)’ comments are trash, so if you leave those types of comments on people’s blogs, please don’t! Help them out by leaving relevant comments that show you have actually read the post.
When you comment on someone else’s blog post, it creates a backlink to your site. Although these are no-follow links, they do carry some value.
All these things can have a negative impact on your SEO.
Off page SEO.
As above, commenting on someone else blog can be great for SEO. Not just in terms of the link, but the keywords you use could help boost your own rankings. Comment on content similar to yours so you can keep it relevant!
Now on to why comments can be bad for your SEO.
I’ve recently disabled and deleted the Commentluv plugin. I love the idea of it, it gives the commenter the chance to link back to a post so you can read it and give them some comment love! The only problem is:
- This can be attractive to spammers
- You can end up with irrelevant links on your blog
- This links can become broken
Spam, low-quality comments.
As I said above, having short comments or low-quality comments could have a negative impact on your SEO. Feel free to delete any comments that do not add any value to your content!
If you have a blog post about how to grow your blog, then a commenter links back to their beauty blog, or post about lipstick, this could have a negative impact on your blog too as it’s putting links to websites that are not on the same topic as your post. It can cause confusion as to what your blog post is about.
Similarly, you could hurt your own SEO of you are commenting on blog posts not within your niche. Try leaving a link to a relevant post on other peoples blogs to help both of you!
This is the challenge I have now – a blog that’s over 6 years old and has thousands and thousands of comments. Some of these blogs have since been deleted, leaving me with a broken link that pulls down the quality of my site in SEO terms. I’ve got around 1200 broken links to fix due to this. It’s slow going through them all!
So, there you have it. How you use comments can have both a positive and negative impact on your blogs SEO – are you using blog comments efficiently?