It doesn’t matter where you are in your business journey you can always improve. Those who stand still, thinking that they’ve found perfection will often fade into the distance as if they never existed. It is a fate that you can avoid by actively seeking out where you can improve.
You don’t need to consider thee things as negatives, look at them as starting points for improvements.
Although we all the ability to build a beautiful website via WordPress or Wix, it doesn’t mean we’re using that space to its full potential. There is a reason so many companies and freelancers offer web design as a stand-alone service. While popping up a template and adding a post or 10 isn’t difficult, the intricate details and personalisations do need some knowledge of coding and user behaviour to turn it into an experienced user will enjoy. Run some user tests on your current website, combine that with user behaviour from your Google Webmaster dashboard and work on making your site enjoyable and you should see higher conversions.
Again, access to plenty of tools doesn’t mean we know how to use them when we have them. The analytics provided by all of the social media platforms are phenomenal if you know how to implement and manipulate them to see more click-throughs and engagement. On from that, you might be thinking about traditional media too, but how would you go about getting value for money? A digital marketing agency will be perfectly positioned to help you work through your kinks and create a funnel of consumers ready to buy your products or services.
As difficult as it might be to admit, you might have some knowledge gaps that need to be addressed. There is no harm in looking at what you might consider to be your weak points and ask yourself what you can do about it. If you find it’s things like accounts or social media, then you can look at hiring a professional to help you manage those things.
However, if you find that it’s things like productivity, or sculpting your products into a neater package, then you should consider courses and training to help you improve.
Often a business won’t move forward unless it’s CEO is making changes to how they manage things on a day-to-day basis too. You may consider that assessing your ‘weaknesses’ is actually a strength.
If you feel that you need more help shaping your business and are struggling to see where you should start, then you might consider finding a business coach who can help you focus more intensely on your business goals and how to manage all of your expectations in the future.
You should make sure that you aren’t confusing working in your business with working on your business, this can be a considerable loss of time for many business owners.
Whatever happens, remember that running a business is a long road and you don’t need to do everything at once. Set attainable goals and steadily work towards them.