Almost two years ago I posted about how I got my DA to 45. Since then, my DA has gone up into it’s 50’s! It’s currently at 53 and tends to fluctuate between 53 and 54. It has done this for around a year.

As things in SEO can change quickly, I thought it was about time to update my post, giving you all some idea of the things you can do to increase your DA.

DA, or domain authority, is a measure by SEO to predict how well a website will rank in search. There are lots of different factors used to determine the DA of a website, the most common are:

• The number of links from unique websites.
• The quality of these links.
• The quality of the content on a website.
• How SEO friendly the website is.
• Social signals such as shares.

Here are some ways in which you can increase your domain authority:

Optimise your on-page content.

Ensure you use alt-tags in images, link to previous posts and external sites that are good quality, use variations of your keywords and make use of headings, bold, italics and underlining words.

Use internal links.

Using internal links enriches your website in many ways. It encourages people to stay on your website, helping your bounce rate and page views as well as helps search engines crawl your website

Create shareable content.

Create content that people are likely to share. This can get you links and social shares, which improve your domain authority. Shareable content is usually content that teaches you something, is relatable of funny.

Ensure your site is mobile friendly.

With more and more people using their phone to browse websites, make sure your site is mobile friendly by using this test by Google. Having a website that’s mobile friendly will improve your search rankings and page views.

Become an authority within your niche.

If you’re known as that go to person who is an expert within your niche, you’ll see an increase in links and social shares that will improve your DA.

Promote on social! 

Social signals are a great factor that influences your search ranking – ensure you are posting your content on sites like Twitter, Facebook, Pinterest and Google+.

Time.

The age of your domain also plays a factor. Sometimes you just have to wait for your domain to age, while posting regular quality content for your website to be trusted by search engines.

Regular content.

I believe one of the biggest factors for my domain authority is that I’ve posted daily for about 4 years. Daily posting isn’t possible for everyone so if you can’t commit, at least try and post regularly. Posting 3 times a week consistently is better than posting daily for a week and then not posting for 3 weeks. Ensure you post content that’s over 300 words!

There you have it, my tips for increasing Domain Authority! There aren’t really any shortcuts, just hard work, and patience!

What are your tips?

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