Almost two years ago, I posted about how I got my DA to 45. Since then, my domain authority has climbed into the 50s and currently sits at 53, fluctuating between 53 and 54 over the past year.
SEO changes fast, so I wanted to update that original post with current strategies that actually work for increasing your DA.

What Is Domain Authority?
DA, or domain authority, is a metric created by Moz that predicts how well a website will rank in search results. It’s scored from 1-100, with higher scores indicating stronger ranking potential.
Your DA is determined by several factors:
- The number of links from unique websites
- The quality of these links
- The quality of your content
- How SEO-friendly your website is
Now, here’s exactly how to improve each of these factors.
How to Increase Your Domain Authority
1. Build Quality Backlinks (The Biggest Factor)
This is the single most important element for DA growth. Quality backlinks from reputable sites in your niche signal to search engines that your content is trustworthy and valuable.
How to get them:
- Guest post on established sites
- Build relationships with other bloggers
- Get featured in roundup posts
What not to do: Don’t buy links or participate in link schemes—Google penalizes this.
2. Optimize Your On-Page Content
Make every post count by implementing proper SEO:
- Link to previous posts (internal links) and quality external sites
- Use keyword variations naturally throughout your content
- Structure content with proper headings (H1, H2, H3)
- Use bold, italics, and underlining for emphasis
3. Master Internal Linking
Internal links work double duty. They help search engines crawl your site more effectively whilst encouraging visitors to explore more of your content. This improves your bounce rate, increases page views, and strengthens your overall site structure.
Aim for 2-5 internal links per post, linking to relevant older content from newer posts.
4. Create Shareable Content
Content that gets shared naturally attracts backlinks. The best shareable content either:
- Teaches something valuable
- Is highly relatable
- Entertains (funny, inspiring, thought-provoking)
Ask yourself: would someone want to save this or send it to a friend?
5. Ensure Mobile-Friendliness
With most web browsing happening on mobile devices, a mobile-friendly site isn’t optional. Use Google’s Mobile-Friendly Test to check your site. A responsive design improves both search rankings and user experience.
6. Become an Authority in Your Niche
Position yourself as the go-to expert in your area. When you’re recognized as an authority:
- People naturally link to your content
- Other bloggers reference your work
- Your DA benefits from these quality signals
Consistency in your niche matters more than covering everything.
7. Promote on Social Media
Social signals influence your search ranking. Share your content across:
- LinkedIn (if relevant to your niche)
Don’t just post links—engage with your community and share others’ content too.
8. Post Regular, Quality Content
Consistency matters enormously. I’ve posted daily for about four years, and I believe this is one of the biggest factors in my DA growth.
That said, daily posting isn’t realistic for everyone. What matters more is consistency and quality:
- Posting 3 times weekly consistently beats posting daily for a week then disappearing for three weeks
- Each post should be at least 300 words (though 1000+ is better)
- Quality always trumps quantity
9. Be Patient—Domain Age Matters
There’s no way around this: domain age is a factor. Search engines need time to trust your website. Keep posting quality content regularly, and your domain’s authority will grow naturally over time.
Most established blogs take 2-4 years to reach DA 50+. If you’re at DA 20-30 after a year, you’re doing well.
Final Thoughts
Increasing domain authority isn’t about tricks or shortcuts—it’s about sustained effort and quality. Focus on creating valuable content, building genuine relationships, and practicing good SEO fundamentals.
The work you put in compounds over time. My DA didn’t jump from 0 to 53 overnight; it’s been years of consistent posting, optimization, and relationship-building.
Be patient. Stay consistent. The results will come.
What strategies have worked for increasing your DA? Share in the comments!
Wow, that’s so good! When I first started blogging, it took me a little over a year to get my DA to 24, and for me that was impressive. Then I switched my domain name, and then everything reset! It was so upsetting to see all my hard work has gone down, but I’m slowly working my way back up the DA ladder. Great post Corinne xx
Melina |
Great post! When I first started blogging, it took me over a year and a half to get my domain name to 22-24. A few months ago, I changed my domain name, and I was so upset realizing that I had to start from almost scratch. I’m slowly working my way up. Like you said, some of your DA name has to do with the age of your blog. Great post Corinne xx
Melina |
Thank you for this! I’m really trying to improve my DA at the moment, but it’s not going too well – so thank you for the tips 🙂
Great post very helpful thanks for sharing, I am struggling to raise mine, so i’ll defo take these points on board.
Really helpful post as DA is something of a new concept for me!!
Katie xx
Great tips, thank you! I failed at the first one. I always forget alt-tags! Good idea about bold, italics and underlining words – it makes the text look more appealing.
After accidentally deleting my blog just before Christmas, I am desperately trying to get my new blogs DA up!
Lots of love, Helen x