I’ve mentioned Buffer many times on my blog in passing, but still get loads of questions about it, so I decided to do a full break down of how I use Buffer.
Buffer is a social media scheduling tool that allows you to quickly and easily schedule social media content to Twitter, Facebook, Google+, LinkedIn and Pinterest (on paid accounts only).
On the free version, you can schedule up to 10 posts. On the paid version (which I have) you can schedule up to 100 posts.
Though you can easily get by with only having 10 posts at a time in your queue, as there is also and app you can download to your phone that let’s you re-buffer, or re-schedule, your previously scheduled content.
I’ll also be talking about it’s sister site, which will help to ensure you never have an empty queue again in a different post.
If you’ve not signed up yet, then head over to Buffer and get yourself connected up. Also make sure you install the toolbar installed on your browser, to allow you to Buffer any blog post or webpage instantly.
Now you’re set up, you want to set the times you wish to schedule posts. Go to the ‘schedule’ tab at the top of Buffer.
As you can see here, I have mine set up to post 26 times a day. Lolz. I’m not even sorry.
You can set it to post the same time every day, or set each day to different times.
The next thing you are going to want to do is schedule some content. You can manual add in links, images and schedule them within the content section of Buffer itself.
But there’s a much quicker way. This is where the tool bar comes in handy. Go to one of your blog posts, hover over any image on your blog and it will come up with a blue box that says ‘share image’. Click it!
This will bring up the composer box which will have :the page title, a link to the page and the image ready to schedule. You are then free to change the image, change the text and add in hashtags, pick which social media site you want it to go to and finally you can pick from one of the 4 options:
- Add to Queue: This will put the post to the bottom of your queue to be shared.
- Share Next: This will add the post to the next time slot that is going to be publish, bumping everything else to the bottom.
- Share Now: This instantly publishes it to social media.
- Schedule Post: This lets you set any time or date to publish it.
When you’ve added posts to your queue, they will show under the Content -> Queue tab like so:
Here you can shuffle them, move them up and down, edit them and more.
My favourite thing about Buffer is the analytics. Go to the Analytics tab at the top.
This lets you see how many interactions the Tweet got. It also lets you Re-Buffer the post which sends it straight back to the queue.
My favourite function is to sort the post most popular.
I sort mine into most clicks in the last 30 days and Re-Buffer those – as they’re the Tweets that have gotten me the most interaction.
The app is also handy for scheduling on the go – I tend to Re-Buffer posts here or if my pageviews aren’t that good one day, I might push out a few extra promotional Tweets to up my traffic!
Doing this gets me about 3000 referrals to my blog a month from using Buffer with my Twitter account (which currently has 7.5k followers).
What do you use to schedule Tweets?