One thing that I often struggle with, is keeping track of where I am when it comes to working with brands and PRs.
I can have multiple blog posts in the works at various stages. I can have items due for delivery, products photographed waiting to be edited, blog posts scheduled and everything in between.
While blogging is a lot of fun and you don’t need to start making trackers for everything – it’s just a hobby for some people, after all.
But I believe when you start accepting samples and working with brands you should start viewing things with a bit more professionalism.
It’s hard to forget that for every PR, there’s a boss they have to report to, KPI’s they have to meet and deadlines to stick to. They’re inviting you to work with them and if you don’t deliver, it’s the PR that has to go back to their boss, or a brand to tell them they’ve given away free products for no return.
I’ve created a blog post tracker to help keep myself (and you!) organised and up to date with where you are.
This is a simple box to write down the date you agreed on the post, a description of the product or blog title and the name or e-mail address of the person you’re dealing with.
The amount if times I’ve had to shift through 100’s of e-mails to find the contact I want is embarrassing. Having the information already there is handy.
A box to write the date the product arrived and a box to tick if I’ve e-mailed the contact to them know I’ve got it.
I always aim to have a feature up within 7 days of it’s arrival, unless it’s something that needs a longer period of testing such as skincare. I like to keep the PR’s up to date with when I get items and when I plan to blog about it.
This is to keep track of where I am in the photograph stage – I can have photographs taken, ready to edit and ready to upload.
I often write blog posts across a few days, or at a few parts in the day so it’s good to see what I’ve wrote and what needs a final proof read and what is scheduled. (hello, dyslexia!)
Once the blog is live, I like to leave it a day or two to gather comments before I e-mail the PR. There have been times I’ve forgot to send that final e-mail and there’s nothing more embarrassing than getting an e-mail asking for an update on a post that went live two months ago.
Also don’t forget to promote across social media!
Hope you find this tracker helpful.
Download the PDF of my post tracker here for free.