When I was invited to speak on a panel in London over the weekend about blogging, Sarah sent us four topics that would be covered during the talk.
In order to ensure I was fully clued up, I wrote posts about each of the topic on the train down to London and decided to create a mini-series of blog posts to help you take your blog to the next level.
The posts are:
- Getting started with a blog or YouTube channel.
- Should you be creating content that’s sharable and relatable?
- How to make money from your blog.
- Mistakes to avoid if you want to take blogging seriously
How to Make Money Blogging
There are multiple ways to start monetising your blog – the most important thing to remember is that it’s not something that’s going to happen over night.
It took me a year before I made my first bit of cash from blogging, which was only $10. It’s also something I regret – a cheap dress site that was probably rubbish quality. Never again.
You need to be willing to put in the effort with little or no return for months, or even years before seeing a return.
You’re not going to start making money until:
- you’ve built up your authority with Google to rank in search engines to increase your traffic.
- you’ve built up your authority within your niche so you’re known for being an influencer.
- you’re able to create quality blog posts on a well structured blog with clear images.
These things take time, experience and the ability to build relationships with others.
Here are some ways you can start making money on your blog:
Adsense is easy to implement and is great because it’s a passive way of earning money.
You put the adverts on your blog and can start earning straight away.
Finding out how much you’re likely to earn based on your views is difficult as it’s against the terms of service to publicly discuss the amount of money you make – though expect it to be very low unless you’re getting thousands of page views a day.
2. On site advertising.
It’s easy to sell advert slots from your blog.
Set up a tab in your menu that explains your pricing – I’d advise you to create a couple of different sizes for different prices. I currently have two sizes – a small and a large which you can view here.
What to charge for advertising?
It’s so hard to find out how much you should charge – so here’s what I think.
The price you charge is up to you. You don’t want to sell yourself short but you wan’t to make the price attractive. I’d start pretty low and if you find that your advertising spots sell out, increase the price.
I started mine at £2.50 a month for a small advert and £5 a month for a large advert.
I don’t sell many adverts on my blog, about 2 or 3 a month – but again, it’s another passive way of earning money.
It’s not uncommon to get buyer that will want to buy in bulk – for this I will offer 3 months advertising for the price of 2.
3. Amazon affiliates.
Amazon affiliates is good if you review a lot of products, or do wish list type posts.
You simply add a bit of code in your blog post and it will show either a text link or image. This will take a reader to the amazon page to buy the product and you’ll get a small percentage of the earnings.
Again, this is something that you’ll need a lot of traffic to benefit from and you need to be influential as it counts on your users willing to spend money on your recommendations.
4. Selling products or services.
You can add a shop to your blog or start an Etsy site selling products or services.
Popular things to sell along side your blog are eBooks with information to solve your readers problems, blog templates, graphics, handmade crafts/jewellery and some bloggers will even sell blog consulting where you can skype/e-mail with an experienced blogger to get advice on how to improve your blog.
5. Sponsored posts.
Sponsored posts are the biggest earner for me. This is when a company or brand will ask you to write an article for them to a set specification.
You will usually be asked how much you charge for sponsored posts, but more often or not, the PR you’re communicating in will have a set budget that they can’t go over.
It’s important to understand that the PR is usually the middle man between the brand and the blogger and don’t have thousands of pounds to give you for a blog post.
The most I’ve got for a sponsored blog post is £100 and the least I’ve got is £40.
I’d advice against accepting sponsored posts that only offer you a few dollars – there are a lot of websites out there that are trying to buy a lot of links for a small amount.
6. Writing for other blogs.
If I didn’t have a full time job, this is how I’d go about earning extra morning blogging.
There are websites that are looking for writers to create blog posts and articles for them. You can use your own blog as a portfolio.
There are many websites that will advertise for writers and ask you to e-mail and send a pitch as what you can offer them.
I’ve only wrote for one other blog before and was paid £75 for a 500 word blog post.
A good place to start looking for paid writing work is the Jobs section on ProBlogger. Here there are many jobs and descriptions to give you an idea of the jobs out there.
Are there any other ways you make money from blogging?