If you’ve got a website, it’s likely you’ve got an analytical dashboard working away behind the scenes. You can find out lots of information about your website’s performance via this dashboard, but only if you understand what your analytics are really telling you. Here are three things you might notice from the stats on offer.
Who’s Looking at Your Pages
Where’s your traffic coming from? You’ll be able to see the general demographics of the people clicking on your website links, such as their gender and age, but you’ll also be able to see their location. This is a good way to track if your local SEO is doing its job, or if you’re getting inconsistencies in the areas your visitors are coming from. If it’s the latter, you may be due a digital strategy change.
Indeed, if you find that you’re getting international traffic, it could be a sign your content is due for a multilingual update. If that’s a trend you’re noticing, look into advertising agencies who offer this global focus, like Eskimoz’s multilingual PPC services. If your demographic actually stretches outside of the local or regional target you’re going for, you could be losing out on potential profit without catering to this traffic directly.
If Visitors are Happy with What They Find
This is where something known as ‘bounce rate’ comes into play. If people are clicking through to your website and leaving again within a few seconds, they’re ‘bouncing’ on and off of your pages. That typically means they’re not happy with what they’ve come across and they need to find what they’re looking for elsewhere.
This is quite common in the online world, and no website has a bounce rate that’s supremely low. However, if the majority of your visitors are coming and going all within a couple of clicks, it’s a sign your website hasn’t been optimised properly. Usually that means you’re targeting the wrong keywords and/or your content isn’t aligned with the search intent correctly.
If Social Media is Converting Anyone
Combining a website with a social media presence is the most effective way to bring new leads into a business. Your social media points at your website, and social media is the best platform for gaining traction. Which means there’s a lot of value in creating content for both, as well as budgeting for advertising on both social media and the search engine itself.
Your analytics, quite helpfully, will let you know how many people are coming across from social media too. If this number is high, it means your social strategy is spot on, and customers are making the natural journey of discovering your posts, clicking on your profile, and then clicking on your website. You’ll also be able to see what platforms are converting the most users, and that can make funnelling your advertising budget a lot more straightforward!
For business success, check your website’s analytics regularly and use them to read between the lines.