Modelco Power Lash Mascara

I received this as a sample, so I took it on holiday to save space. Yes, I know a mascara tube doesn’t exactly take up much room, but I like to pretend I’m being practical when packing. These are the wild decisions you make on holiday.

Updated April 2026 – ModelCo remains available online through various beauty retailers. Prices may vary. Always replace mascara every 3-4 months for hygiene.

The Price Shock

Let’s talk price. The full-size ModelCo Power Lash costs £24. Twenty-four pounds. For mascara. I typically spend around £8 on mascara because I’ve never seen enough difference with high-end options to justify triple the price. The travel size costs £9, which is bonkers when that’s what I normally pay for a full-size tube from the high street.

Mine came in a subscription box (of course – I’d never spend that much on a sample size unless I was desperate for the full version). This let me test it risk-free, which is the only way I’d have tried a £24 mascara.

What ModelCo Promises

According to ModelCo, Power Lash delivers gorgeous, full, luxurious lashes. It promises intense black pigment to dramatise your lashes, with a smooth formula that glides on easily for great length. Standard luxury mascara marketing language, but does it deliver?

My Experience: Surprisingly Good

I’ll admit it: this mascara impressed me. Volume without clumping is genuinely rare – most volumising mascaras turn your lashes into spidery clumps. This didn’t. My lashes looked noticeably fuller and more dramatic without looking fake or overdone.

The pigmentation is excellent – proper deep black that doesn’t fade to grey by afternoon. The formula applies smoothly and builds well if you want more intensity. I’m not easily impressed by mascara, but this genuinely gave my lashes that extra pop.

How It Compares to High Street Options

Is it better than my usual £8 mascaras? Yes. Is it three times better? That’s debatable. The performance difference exists, but it’s incremental rather than transformative. You’re paying for luxury packaging, brand prestige, and marginally better results.

Brands like L’Oréal Paradise Extatic and Maybelline Lash Sensational deliver about 85% of the same results for a third of the price. ModelCo has the edge on formula smoothness and pigmentation intensity, but is that worth an extra £16? For most people, probably not.

Who Should Buy This?

Buy ModelCo Power Lash if: You want the best possible mascara regardless of price. You prefer luxury beauty products and packaging. You’ve tried everything on the high street and want something special. You only use one mascara at a time and replace it every 3-4 months (so cost-per-use is reasonable).

Skip it if: You’re on a budget or prefer spending money elsewhere. You own multiple mascaras and rotate through them. You’re happy with high-street options. You lose/drop mascaras frequently (don’t waste £24 on clumsiness).

The Verdict

If I were the type of person who spends £24 on mascara, this would be my choice. It’s genuinely good. But I’m not that person, and £24 still feels excessive for a product I’ll replace every few months. The £9 travel size, however? That’s actually decent value if you want to try luxury mascara without the full commitment.

FAQ

Where can you buy ModelCo? Online at lookfantastic, Cult Beauty, and the ModelCo website.

How long does it last? Like all mascaras, replace after 3-4 months.

Is the travel size actually worth £9? More reasonable than £24 for full size. Good for trying before committing.

Does it clump? No, which is genuinely impressive for a volumising mascara.