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blog tips

How to Get More Engagement on Facebook

January 26, 2014December 15, 2015 Corinne 47 comments
How to Get More Engagement on Facebook
facebook how to get engagement
 
As I explained in my last post, since Facebook changed it’s algorithm, many page owners have seen a decline in their Facebook reach. I’m going to share some tips on how to use Facebook to better your user engagement following these changes. I was going to leave this until later in the week, as I didn’t want my blog turn into a how-to blog but I’ve had a few tweets and comments about some of you waiting for this post. So, here ya go.
-there's no elevator to sucess. you have to take the stairs.- (9)
 
Use link share, instead of posting the URL in a status. 

I’ve entered the URL and pressed submit in the first image. This is an example of a status with a link embedded.

Facebook has found that these types of posts from Pages do not get as much engagement as from friends, therefore will be filtering less of these types of posts from pages into News Feeds. Facebook then explained that other story posts may prove to have an increase in reach. 

They went on to suggest that sharing links in Facebook would get a higher reach than the way above.

If you wait a few seconds before submitting your post – Facebook automatically pulls in a picture and some text from the website you are linking. This is now a ‘link share’.

This is how you want to be sharing your content to get it out to more readers.

 
 
 
 
 
 
 
So that’s how to get your posts ‘out’ to your actually followers, now lets talk about how we are going to get them to engage in your content.
 
 

Edit your ‘link share’ post.

I have ‘link shared’ the post to the left, but did a bit of editing before I submitted it.

According to Facebook, it will get more engagement than if I didn’t edit it. This is because it is more visually engaging to users and doesn’t have the clunky looking URL like in my example above.




You can edit the post in various ways:

  1. You can add a description/text where the URL originally was.
  2. You can upload you own image to replace the one automatically ‘pulled’
  3. You can edit the text highlighted in blue by clicking it.
Add text to your images.
If you are going to upload your own image, it’s a good idea to add text to the image to attract more attention. Most people are more likely to read the text on an image than the text over or above it. You can use picmonkey if you don’t have editing software. 
 
The text you select will depend on your niche and your post. Examples could be:
  1. How to dress for valentines date.
  2. The new shoe collection at New Look
  3. See what I bought from Primark!
You get the idea.
 
Use your page insights.
Facebook offers a whole new set of stats (or insights) for you to obsess over analyse.
The information is split into two categories:
 
1. User Insights (demographics, daily active users, daily likes/unlikes etc)
 
2. Interaction insights (post likes, reach, comments etc)
 




There are a tonnes of statistics to measure and track. Which ones you want to use depends on you, but the two I find most useful are:
‘When Your Fans Are Online’. This is a good indicator of what time on what day you should post content, as more people are more likely to see it.
 
‘Post Reach’. This tells you how many impressions each posts has, which is again a good indication of what type of posts are going into your fans News Feeds and also which ones they are engaging with more.
Engage with your fans.
 
Engagement is key. To keep people interacting on your page, you need to respond to comments. Also asking questions in an informal way is a great way to encourage comments.
 
Give content that isn’t on your blog.
 
If you are just posting links to your blog posts (which I am guilty of), then you are probably not going to get much engagement – post things that your followers won’t see on your blog. Like random photos, share a new pair of shoes you’ve seen, or an article you like. You can even give updates of what you are up to, ask opinions or add a poll. People on Facebook LOVE to share opinions!
 
I started writing the post with the intention of helping you gain a higher reach and more engagement through your blogs Facebook page, but I’ve actually ended up find out information to help myself too. I’m very good at engaging and interacting over on my twitter page, but my Facebook page is a whole different story. I’m going to make a few changes to how I use my own page from now on, I hope you found this little article helpful – if you use any of these tips, please let me know how you get on and if you have any more, please feel free to leave them in the comment section below.

Useful tip from Twitter: 

.@bloggerforums Also, did you know that by tagging a brand in your post it may appear in their followers feeds. #BlogHour
— Ashton Lee Hudson (@AshtonLeeHudson) March 11, 2014


Since implementing these changes, I’ve started seeing traffic come from my Facebook page to this blog. It might not be loads, but to say I was getting no traffic from Facebook most days, it’s a massive improvement!

 
How much user engagement do you get on your Facebook?

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    About Corinne

    About Corinne

    Hi! I'm a 30-something lifestyle blogger from York, talking blog tips, lifestyle and navigating being a new mum!

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    47 comments

    1. Lulu G says:
      January 26, 2014 at 10:09 am

      That’s really useful, thanks! Have a great day. x

      Louisa @ My Family & Abruzzo

      Reply
    2. Contes de la beauté says:
      January 26, 2014 at 12:21 pm

      Great tips, thanks for sharing!

      Reply
    3. Jackie Harrison says:
      January 26, 2014 at 2:59 pm

      Great information for FB followers. No new post today just visiting.
      http://tifi11.blogspot.com

      Reply
    4. Alicia Mackin says:
      January 26, 2014 at 4:18 pm

      Great post so much of information with detail, thanks for posting!!

      Allie of ALLIE NYC
      allienyc.com

      Reply
    5. Marina Ghirga says:
      January 26, 2014 at 4:20 pm

      Nice post!

      Reply
    6. Debbie Stinedurf says:
      January 26, 2014 at 4:20 pm

      I only recently set up a Facebook page for my blog….thanks so much for the tips!
      Debbie
      http://www.fashionfairydust.blogspot.com

      Reply
    7. Paula Kemp says:
      January 26, 2014 at 4:35 pm

      Do you know if it would change the engagement if you used a url shortener like bit.ly? Great post!

      Paula at Beauty Lover xx

      Reply
    8. Hannah Layford says:
      January 26, 2014 at 5:20 pm

      brilliant post! I’m definitely guilty of not giving my Facebook page as much attention as I should.. although I’ve started sharing photos and trying to encourage interaction a little more and i have noticed a big difference!

      Hannah xx

      Reply
    9. Tallia says:
      January 26, 2014 at 5:42 pm

      This is interesting and definitely helpful!

      Reply
    10. Ina R. says:
      January 26, 2014 at 6:12 pm

      Wow thanks, this post is awesome! There are lots of things I didn’t know about! 🙂

      Reply
    11. Lauren says:
      January 26, 2014 at 6:23 pm

      This is really useful information! I need to work on my facebook page!

      Lauren,
      http://www.atouchofsoutherngrace.com/

      Reply
    12. Julie Chagas says:
      January 26, 2014 at 6:23 pm

      Great tips!

      http://www.juliechagas.com/

      Reply
    13. Kashaya says:
      January 26, 2014 at 6:28 pm

      Useful tips.=)

      Reply
    14. Naville says:
      January 26, 2014 at 6:34 pm

      thanks for the tips! 🙂
      i think i need to share more content that’s not from my blog

      xo

      Inspirations Have I None

      Reply
    15. Maripiliyrebeca Cortés Romeo says:
      January 26, 2014 at 6:35 pm

      Bonitas imagenes y consejos!!
      Bss
      http://unvestidorconideas.blogspot.com.es/

      Reply
    16. Mª Pilar Domínguez says:
      January 26, 2014 at 8:38 pm

      Interesting tips, Corinne. I usually read blogs by Bloglovin because I haven´t got time to pass by Facebook. But I try to follow all your new posts. Kisses:)

      Reply
    17. Melissa says:
      January 26, 2014 at 9:02 pm

      Useful 🙂

      Reply
    18. Marta says:
      January 26, 2014 at 9:14 pm

      Hello from Spain: thanks for your instructions. I do not have Facebook. I prefer the blog. Keep in touch

      Reply
    19. Carrie F says:
      January 26, 2014 at 9:18 pm

      This is so useful! Thanks for sharing. I’ve joined facebook relatively recently and am never really sure how to use it, I will make sure to try out these tricks though, thanks!
      Carrie xx

      carriebrighton

      Reply
    20. Cristina - The froggie touch says:
      January 26, 2014 at 11:19 pm

      Ohh thanks you!!

      I have just made a Facebook page for my blog and all advice are wellcome.

      Hugs!!

      Reply
    21. Maja eM says:
      January 27, 2014 at 10:44 am

      That’s really helpful, If I ever dare to start my fb fanpage I would use those guidelines!
      xoxo
      http://pandamone.blogspot.com/2014/01/lady-in-red.html

      Reply
    22. saralookbook* says:
      January 27, 2014 at 12:12 pm

      great ! 🙂

      saralookbook.blogspot.com

      Reply
    23. Natalia | Fashioned by Love says:
      January 27, 2014 at 12:46 pm

      Seriously I learnt so much by reading this post! I had no idea. Thankyou! x

      Reply
    24. Style and Paper says:
      January 27, 2014 at 12:59 pm

      Great post!!! Thanks for sharing!!

      xoxo

      Style and Paper
      Bloglovin
      Facebook

      Reply
    25. Michelle Outside London says:
      January 27, 2014 at 1:26 pm

      Gawd bless Facebook, they’re a fussy bunch! Thanks for the tips, jolly helpful.
      M x Life Outside London

      Reply
    26. Bárbara Marques says:
      January 27, 2014 at 1:27 pm

      This really is so helpful. Thanks for sharing 🙂

      http://mykindofjoy.blogspot.pt/

      Reply
    27. Elisabeth Sedlachek says:
      January 27, 2014 at 2:19 pm

      I haven’t got my blog’s Facebook page as I don’t like the idea of it linking to my private account. Or maybe I’m wrong. Great tips, Corrine. They got me thinking about setting up a page. Thank you! x

      Reply
      1. Corinne says:
        January 28, 2014 at 12:33 am

        I had the same fear, but when you start your page it doesn’t link it on your profile. You can even chose to comment under your page name, rather than real name. That’s what I do and nobody has ever found my blogs page through my profile!

        Reply
    28. Sam says:
      January 27, 2014 at 4:15 pm

      This was well research and very informative, I am not a member of FB but I can see how it helps. I enjoyed reading your thoughts on my last post, thank you!

      Reply
    29. Noor says:
      January 27, 2014 at 5:12 pm

      Seriously , SO many awesome tips . I am keeping a Facebook page as a fancy formality but now I think , I’ll be trying to conquer it a BIT!
      Noor @ Noor’s Place

      Reply
    30. Marlen says:
      January 27, 2014 at 6:55 pm

      woah this was crazy informative, thank you so much for taking the time to put it all together! i had no idea such little tweaks can help you reach more people, and i was definitely doing it wrong haha. this post definitely helped 🙂

      xo marlen
      Messages on a Napkin

      Reply
    31. Let's talk about everything says:
      January 27, 2014 at 7:01 pm

      Very very informative post!! thanks!!
      Neha
      Let’s talk about everything

      Reply
    32. Keisi Methoxha says:
      January 27, 2014 at 9:08 pm

      thank you for these tips 😀

      http://cassie2fashion.blogspot.com/

      Reply
    33. Coco Colo says:
      January 27, 2014 at 9:38 pm

      Interesting and really informing post 🙂

      http://coco-colo.blogspot.de/

      Reply
    34. Krysten Gautreaux says:
      January 27, 2014 at 10:18 pm

      Interesting…. thanks for the tips, I’m going to try these out and see how it goes.

      Reply
    35. polishedcouture says:
      January 27, 2014 at 10:26 pm

      such a great post! thanks for the tips they will come in useful xx

      Reply
    36. ellie balangue says:
      January 28, 2014 at 12:18 am

      thank you! this is really helpful!

      Keep in touch!

      xx
      ellie
      chasingculprit.blogspot.com

      Reply
    37. Who is that Girl Mo? says:
      January 28, 2014 at 12:28 am

      I don’t get much user engagement so this post is really helpful. 🙂 Thanks!

      Mo

      Reply
    38. Kim Alston says:
      January 28, 2014 at 4:02 am

      These are excellent tips Corinne! I’m definitely going to make some changes. Thanks girl! Woot Woot
      http://www.averysweetblog.com/

      Reply
    39. StyleByDeb says:
      January 28, 2014 at 4:36 am

      Thanks for sharing this useful information! I read your previous post about this subject and both have good information! In my blog’s FB page I share my latest posts and some random pics as you suggested. It’s a good way to keep your page “alive” in people’s eyes 🙂 I’m also on Twitter (@StyleByDeb)! Would you like to follow each other there?
      xx

      http://www.stylebydeb.com

      Reply
    40. Rebeca Muñoz López says:
      January 28, 2014 at 5:49 am

      Thanks for sharing these tips with us your readers, and I have also fanpage and use Bitly for links, I have a return regular to my blog readers of my facebook fanpage.

      Reply
    41. Saniya Bhatnagar says:
      January 28, 2014 at 10:13 pm

      I am def trying these tips!! Brilliant post hun 🙂

      M following ya..Hoping a follow back 🙂 <3
      xoxo
      http://www.beautynbuzz.com

      Reply
    42. Dana Wozenilek says:
      January 29, 2014 at 3:47 am

      I’m so happy you wrote this post and shared it with my on Twitter! You’re the best!

      Reply
    43. Charley Pearce says:
      January 29, 2014 at 6:41 pm

      I always find this post so interesting. http://thisischarley.blogspot.co.uk/2014/01/liebster-award-time-you-enjoy-wasting.html

      Reply
    44. Jodi says:
      January 31, 2014 at 2:35 am

      Thanks for this! I love it when someone else does my homework for me 😉

      Reply
    45. Roxanne says:
      February 5, 2014 at 10:20 am

      I seriously love you for this post! Thanks a ton!
      xox
      http://www.head2heels.co

      Reply
    46. Secret Style File says:
      December 15, 2015 at 11:50 am

      Thanks for sharing these tips! x

      Reply

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    I’m Corinne, a 30-something lifestyle blogger from York, talking blog tips, lifestyle and navigating being a new mum!

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