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The Rise Of NPC Streamers on TikTok

NPC streamers have captivated audiences with their robotic-like performances, imitating non-playable characters (NPCs) from video games. But how did this strange trend come about, and how are people making money out of NPC streaming?

What Is An NPC?

NPCs, or non-playable characters, are computer-controlled entities that interact with players within a game. They often have scripted dialogue, repetitive movements, and predefined behaviours

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The Origins Of NPC Streaming On TikTok

The trend of NPC streaming can be traced back to a TikTok personality named @natuecoco. In the early months of 2022, this streamer gained popularity by delivering increasingly captivating NPC-like performances.

How it works

NPC streaming involves TikTok creators dressing up as stereotypical video game characters and performing live. Viewers  send virtual gifts to the streamer, which appear as emojis on the screen. Each gift triggers a predefined response from the streamer, a catchphrase or a specific gesture.

Earnings

Pinkydoll, one of the most prominent NPC streamers, has revealed that she can make over $7,000 per day through her livestreams

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The Controversies Surrounding NPC Streaming

NPC streaming may perpetuate harmful stereotypes and objectifies women. There could be an underlying fetish. 

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Find out more

Read the blog post for a full discussion on this subject.