1. noun: a female blogger that writes about her own experiences, observations and opinions. 2. verb: to act like a complete idiot or to do something stupid. e.g: She did a Corinne.

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    Notes for CIM Certificate in Professional Marketing Unit 5

    Know the elements of the marketing mix. Identify and describe attributes to each of the 4 Ps: Product: Factors that influence product: quality policy product category (search product, experience product, credence product – eg intangible service products) product life cycle…

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    The Tate Modern Museum, London

      On my latest trip to London, I visited the Tate Modern Museum. Though I walk past the ugly building on almost every trip to London (I just love South Bank!) I’ve never actually been inside. It houses a network…

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    Notes for CIM Certificate in Professional Marketing Unit 4

    Unit 4: Identify Options for Gathering Relevant Marketing Information Identify types of internal and external information Internal sources of information: company extended supply chain information records reports accounts annual company reports past research on related topics External: government and industry…