Saluting five of the UK’s favourite confectionaries 

Whether you’re exploring York or settling down in the evening after a long day at work, there’s a strong chance that a few minutes or…


Whether you’re exploring York or settling down in the evening after a long day at work, there’s a strong chance that a few minutes or so might be dedicated to munching on a sweet treat. In fact, a little bit of what you like does you no harm, right? For many people, sweet desserts or fizzy drinks are the answer, while others adore a confectionary or two. 

We live in a modern world where there is more awareness around being healthy and what not to eat. At the same time, though, there needs to be a balance. While some people simply don’t like sweet treats and perhaps opt for a sweet-themed games instead, there are others who can’t resist tucking into a known brand during a Netflix binge. When it comes to confectionaries, according to YouGov, there are some clear leaders that are out in front when assessing the UK’s favourites. Many of these confectionaries might have been scoffed during your childhood, for example. With that in mind, let’s take a look at five of the UK’s most popular treats. 

Cadbury Roses

While YouGov research suggests that Cadbury Roses is at just 67% in terms of its popularity, there is no doubting just how famous the distinctive blue box that is packed full of wrapped roses is. From tangy orange creme to country fudge, the flavours on offer are extensive and there’s generally something for everyone in a box. Usually seen at festivities, perhaps at Christmas for many people, most UK citizens have tried Cadbury Roses, although as the YouGov research suggests, not everyone necessarily adores them. 


With 86% of the vote, Maltesers is a chocolaty snack that is enjoyed by a large proportion of society in the country. Manufactured by Mars and first sold in the UK in 1937, Maltesers were originally aimed at women, but it’s safe to say that the malt treat is being eaten by everyone. Enjoyed around the world, Maltesers have always been popular. 

Lindt Lindor Milk Chocolate 

A relatively new contender in the pack, Lindt Lindor Milk Chocolate is now a firm favourite with UK chocolate lovers after registering 77% on the popularity scale. While a box is typically more expensive than many other confectioneries featured on the list, you most definitely get what you pay for in terms of luxurious and rich chocolate to savour. Providing a blissful moment as they melt in your mouth, they make for the perfect gift also. 

Kit Kat Four Finger 

A go-to option for so many of us, a Kit Kat Four Finger is made up of four fingers of crispy wafers that are covered with smooth milk chocolate. UK audiences have been treated to some classic advertising campaigns over the years, which has certainly contributed to its rise. Above all else, though, is the Kit Kat’s simplicity and versatility, making it suitable with a cup of tea or as a treat after dinner. Many people have grown up with the four-finger favourite and still select it ahead of many other confectioneries, hence why it’s liked by 80% of the population. 


Smarties are a colour-varied sugar-coated chocolate confectionery that have been around since 1937 and are suitable for many so occasions. Usually associated with younger chocolate lovers, it’s one of Britain’s best-loved brands and comes in eight colours to choose from. Coming in with 78% of the vote, you’ll struggle to find a British citizen who hasn’t at least tried Smarties at some point in their lives. Put simply, it’s a classic. 

Special mention must also go to Dairy Milk (86%) and Twix (74%). 

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