AD. Are you wondering whether to use Instagram or Facebook for your social media marketing?
While both platforms are great for marketing, they offer different benefits. Instagram is great for visual content, while Facebook is better for longer-form content.
So, which platform should you use for your business: Instagram vs Facebook? The answer depends on the type of content you want to share.
If you’re not sure where to start, below is a comprehensive breakdown of the differences between each platform so you can make the best decision for your business.
When considering demographics, Facebook has a more diverse user base than Instagram. While both platforms have the same number of monthly active users (over 2 billion), it’s key to understand the age, gender, and location of each platform’s users.
Read below to understand more about each:
The Age of Users
Age is one of the most important demographic distinguishing Instagram from Facebook. For instance, Facebook has a higher percentage of users over 35, while Instagram has a higher percentage of users under 35.
This is important to consider because the age of your target audience will dictate which platform they’re more likely to be active on. If you’re targeting millennials, then Instagram is the better choice. However, if you’re targeting baby boomers, then Facebook is a better option.
The Gender of Users
Another important demographic to consider when choosing between Instagram and Facebook is the gender of the users.
Both platforms are nearly evenly split between male and female users. Facebook has 57% of male users and 43% of female users while Instagram has 51% female users and 49% male users.
This is important because it will dictate the type of content you share on each platform. For example, if you’re targeting female millennials, then Instagram is the better choice. However, if you’re targeting male baby boomers, then Facebook is a better option.
The Location of Users
When it comes to users’ location, Facebook has a more diverse user base than Instagram. Facebook has users from all over the world, while Instagram is dominated by users in the United States and India.
This is important because it will dictate the type of content you share on each platform. For example, if you’re targeting a global audience, Facebook is the better choice. However, if you’re targeting a US-based audience, then Instagram is a better option.
The Income of Users
When considering the income of users, Facebook has a more diverse user base than Instagram. Facebook has users with a wide range of incomes, while Instagram is dominated by users with high incomes).
This information is key because it helps you decide the type of content you share on each platform. For example, if you’re targeting high-income earners, then Instagram is the better choice. However, if you’re targeting a lower-income audience, then Facebook is a better option.
The Type of Content to Share on the Platforms
Facebook and Instagram support different types of content. If you want to share a mix of photos, videos, and text updates, then Facebook is the better option. You can also share blog articles, product descriptions, tutorials, and case studies on Facebook.
But if you primarily want to share photos and videos, Instagram should be your go-to platform. Most Instagram users follow brands to see their photos and videos instead of reading updates.
Instagram Ads vs Facebook Ads
When it comes to social media marketing, two giants dominate the scene: Facebook and Instagram. While both platforms have paid adverts, there are some key differences between the two that businesses should be aware of before deciding which one to invest their marketing budget in.
For instance, Instagram ads are less expensive than Facebook ads. This makes them a great option for small businesses with limited budgets.
On the other hand, Facebook offers businesses a way to reach out to potential customers through targeted ads. However, Instagram ads are less targeted, so you may not reach your ideal customers.
The downside of Facebook ads is that they can be less visually appealing than Instagram ads. Instagram is all about beautiful visuals, so businesses that invest in this platform can create stunning ads that are more likely to grab potential clients’ attention.
Discover more info here about the advantages of social media marketing.
The engagement numbers and statistics are in, and it’s time to compare Instagram vs. Facebook. It’s no surprise that both social media platforms are extremely popular, but which one should you use for your business or brand? Let’s take a closer look at the engagement numbers of both platforms:
- On average, Instagram posts get 23% more engagement than Facebook posts.
- 90% of Instagram users are following at least one brand on the site while
- Instagram has a per-follower interaction rate of about 1.13%, while Facebook is 0.21%.
So, what does all this mean? Your clients are more likely to see your content and interact with it on Instagram than on Facebook. If you want to get the most out of your social media marketing efforts, you should focus on Instagram.
Of course, this doesn’t mean that you should completely abandon Facebook. It’s still a great platform with more active users. But if you want to maximize your engagement, Instagram is the way to go.
Instagram vs Facebook: Which One Should You Use?
Now that the debate between Instagram vs Facebook is settled, it’s time to decide which platform is right for your business.
If you want to share a mix of content, including text-based content, Facebook is the better choice. However, if you want to share mostly visual content, Instagram is the better option. It’s also worth considering the demographics of each platform when making your decision.
Experts advise using a mixture of both Facebook and Instagram in your social media marketing strategy. This will help you reach the most people and maximize your engagement.
Did you enjoy this article? Check out other posts on our site for more informative tips.