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Transforming Your Blogging Hobby Into A Successful Business

There are currently more than 600 million blogs active online right now. It’s understandable if that number surprises you because it simply doesn’t feel as…

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There are currently more than 600 million blogs active online right now. It’s understandable if that number surprises you because it simply doesn’t feel as though this is the case when you complete a search online. Why is this? Well, the majority of blogs are actually dead sites. They don’t get any views or real interest from users. There are blogs online that are like if they get five views a month. That’s fine if you are blogging as a hobby because the main point of a hobby isn’t to make money. But what if you want to take your experience blogging up to the next level? If this is the case, then you need to think about the right ways to transform your blog the right way. Here are some of the possibilities that you can explore to guarantee that you do get the right impact here.

Transforming Your Blogging Hobby Into A Successful Business

Design 

First, you need to think about the design of your blog. It’s important to make sure that your blog does blend into the background. It needs to look and feel different from the rest of the blogs that exist in the online world. As such, you should make sure that you are going beyond just relying on cookie-cutter templates. The problem with templates is that while they are cost-friendly, everyone uses them. So, there is absolutely nothing to distinguish your blog from others that they are probably already more familiar with. 

Content 

In the world of blogging and indeed a business, content is still king. If you want to ensure that your blog grabs the right level of interest, then you do need to make sure that you understand how to use content effectively. One of the key elements that you need to consider here is how to ensure that your content is targeted. It needs to match the interest of users. 

To do this, you should complete the right level of research. You can use a marketing agency to find out exactly what type of content your readers are going to be the most engaged with. 

SEO 

SEO isn’t important when you are running your blog without worrying about whether it is successful in a business sense. However, once you start looking at your blog from a different perspective, SEO becomes crucial. You need to make sure that you think about guaranteeing that people can find your blog online. Ideally, you want to make sure that your site gets hundreds or even thousands of visitors each month. 

Small business SEO services are available from a variety of different companies. This is perfect for bloggers and you should get into the mindset of thinking about your blog in terms of a small company. 

Link Building 

It’s also important to ensure that you do create the right links as a blogger. This is going to help strengthen your online brand and ensure that you do get more attention from the right sources. For instance, one of the options worth digging into would be connecting with other blogs through guest posts. You should aim to create guest posts for blogs and websites that have audiences that are similar to yours. 

You might also want to think about going further with this idea, connecting with influencers through your blog too. Joining together with influencers is a great way to ensure that it is taken seriously by businesses online. 

Side Options 

Finally, you should think about adding side options to your blog that could help you earn money with your website. For instance, you could think about adding a shop to your blog. This is easy using software like a Shopify platform. However, you will need to think about what you want to sell through your shop. If your brand is already successful and popular then you could think about offering your visitors branded merchandise. This is also a great way to spread the word about your blog. Alternatively, you might want to think about offering wholesale products instead. 

We hope this helps you understand some of the ways that you can elevate your blogging hobby to ensure that it does become a successful business. Remember, this isn’t just about getting the right amount of views for your blog. You also need to ensure that you can effectively monetize it too. This means that you need to attract businesses to your blog as well which is always going to be a little more of a challenge. The first step will be ensuring that your blog does reach the right level of quality in terms of the content as well as the design. 

9 comments

  1. This was a really useful post for me. I am in the process of trying to understand how everything works so you offered me some great tips! Thank you ❣️

  2. Love the mindset of thinking about your blog as a small company! I do not think how I write and what I write about are quite the perfect fit for a small company, but I can see myself working towards that goal and rounded idea.
    Thanks for sharing some wonderful tips to present a beautiful website that is a pleasure to read. 🙂

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