AD | When it comes to growing a business, one of the most important factors to keep in mind is how you treat your customers. Once you make that initial sale, you need to figure out how you can keep them coming back. In many cases, it’s all about offering a fantastic product that is worth their time. However, the service and convenience you offer can often make a huge difference as well. Even if your product isn’t the best quality or value, interacting with your customers and providing an outstanding experience can help nurture strong relationships and lead to a more successful business.
So in this post, we’re going to show you how to stay in touch with your customers so you can deliver a fantastic experience time and time again.
Make your customers feel like they’re part of something exclusive
One of the best ways to stay in touch with your customers is to try and show them that they’re a part of something special and exclusive. If they’ve signed up for your newsletter or for regular updates via email, then you need to give them something that is worth their time. If they open up your email, what value are you offering them? Are you giving them discount codes for their birthday? Are you giving them sneak peeks at your future products? Or are you telling them that there’s going to be a sale soon so they can be prepared?
Every message or email that you send needs to have some kind of value to your customers. It needs to be worth their time and it should ideally be quite an exciting message. If you don’t make your customers feel like they’re part of something special, then it’ll be difficult to grow a strong relationship and they won’t feel like appreciated individuals.
Consider how you plan to get in touch with your customers
As soon as your customer makes a sale, there are probably a dozen ways to get in touch with them for a future follow-up. You might have their phone number, their email address, their physical address, or even their social media profiles. Nowadays, customers are quite cautious about who they give their information to, so they might give a fake email or they might limit the information they give you.
What this shows is that there are some methods of communication that customers prefer and there are some which they really don’t want you to use. For example, people tend to prefer text-based messages instead of calls because they can read them whenever they have the time instead of being forced into a voice call. FireText’s SMS gateway is a fantastic way to send messages directly to a phone and you can do personalised messages as well. Email is also a preferred method of contact these days, and some people might prefer social media. Make sure you equip your business and your staff with the necessary tools to make communicating with your customers on these platforms a lot easier.
Consider each customer an individual and not a statistics
Every customer is different, but many companies bunch them up into a single statistic or they don’t treat them as individuals. The reality is that each customer is unique and they all have different needs and preferences. If you offer a personalised service and messages to each of your customers, then it means they’re getting a far better experience and they’ll actually feel like they’re being respected and appreciated. This can drastically improve your relationship with your customers and will nurture strong relationships that encourage them to come back to your business in the future.
This is one of the most basic ways to stay in touch with your customers. Don’t just send mass emails to all of the people that have registered for your business. Take the time to create personalised emails and the effort you put in will be apparent to your customers.
Staying in touch with your customers is perhaps one of the most popular business trends that we’re seeing today. It’s one of the best ways for small businesses to match their competitors and it gives a much more personalised experience which many people appreciate. No matter how you plan to stay in touch with your customers, remember that it’s going to take a lot of work and that you’ll have to invest a lot of time and money into it. However, the rewards will be worth it and it’ll establish a solid foundation on which you can start growing your business.