So, you have started a blog. Congratulations! Creating and running a blog can be one of the most rewarding hobbies, and it may even earn you some money on the side. However, in order to do so, your blog will need to be popular, and unfortunately, hard work and dedication on their own may not necessarily make your blog popular. You will need to work hard at exposing your blog to not only people who will be interested in what you have to say but people who would not necessarily go searching for a blog like yours in the first place. So, how do you attract people to your blog? And how do you keep your blog popular?
When it comes to what you write about on your blog, you should aim to be consistent and only write about a few different topics. You may think that writing about various topics would be the better option because then your blog would appeal to a wider range of people. However, an inconsistent blog will give mixed signals to readers and can confuse them as they are unsure what the blog’s focus is. Readers may also not become dedicated followers of the blog because it does not solely focus on the things that they find interesting. A consistent blog will provide you with loyal readers who will keep supporting your blog. If you want to write about a range of topics, you should introduce them gradually and be careful not to deviate too much from the issues you first began writing about if you want your blog to remain popular.
SEO is the process of attracting internet traffic to your blog or website and is done through keywords, which, when typed into a search engine such as Google, will display your blog as one of the top results. We all know that people tend to click the first results after completing a google search, so this method could make your blog extremely popular if it is done correctly. However, to make SEO work for you, you first have to identify what your readers are interested in and the kinds of words they will be searching in order to help them find your blog. Another branch of SEO is called e-commerce SEO, which focuses on creating keywords relating to products you sell. This is particularly useful if you sell products or services on your blog and will help you reach more customers. FATJOE have written a really useful guide to ecommerce SEO which will help you make the most of SEO.
Promote Your Blog on Social Media
Millions of us now use social media, whether that be Facebook, Twitter, or Instagram. You could share your blog on your personal accounts, and this is a good place to start. However, this will only share your blog with friends and family, and you will want to stretch your blog’s influence further than just people you know. Therefore, you should consider creating your accounts for your blog, where you can share your posts and interact with similar blogs whose writers may also be interested in your website. This will increase your follower base and help you find contributors for your blog if that is what you are looking for. Followers may even share your blog posts on their own pages if they find them particularly remarkable, meaning that all of their contacts will be able to see your writing too. Sharing your blog’s posts on social media will have a domino effect then, with more people viewing and sharing your blog, increasing your readership base and your blog’s overall popularity. However, you should not create a social media account for your blog if it will not be beneficial for you. For example, a YouTube account for your blog provides limited growth opportunities, and a Facebook or Instagram page would perhaps be better suited to your needs.
If you want to keep readers returning to your blog, you should encourage them to post comments and interact with your page. This is a good way to make your readers think about the topics you have been writing about and interact with one another, making followers more likely to keep returning to your page if they feel that they are being mentally stimulated. You could even consider writing follow-up posts based on any discussions within the comments section, making readers feel that their opinions are being listened to. You could even reach out to commenters to ask for their views on topics for future argumentative essays or ask them to contribute to future posts if they regularly make insightful comments on your blog.
Keep Your Blog Simple
A blog that is difficult to navigate and full of confusing options will only make potential followers click the exit button. Your blog should be easy to navigate and use, and all of your posts should be clear and easy to find. While you probably want your readers to focus on your posts rather than the blog’s aesthetics, many potential followers will just look for a different blog if your page is too complicated, so simplicity is key!
Depending on the tone you are going for with your blog, you may also want to keep your writing simple. A post that is full of long, extravagant words may put readers off reading the post, so sometimes simple and clear language is best.
Write About What You Love
If you write about topics you love or have a genuine interest in, you are more likely to put effort into the post and end up with a well-written and interesting post. Your readers will be able to appreciate how well-written the post is and this will leave them with a good impression of both you and your blog. If you write about topics you do not care about, it is easy for your writing to become sloppy and half-hearted. If you do not care about what you are writing about, chances are your followers will be able to tell from your writing style how uninteresting you find the topic, and this is not a good impression to give them.
However, it would be best if you were careful when writing about issues that interest you, as you may be more likely to include your personal opinion in the post. This is fine so long as you make it clear that this is your own opinion, but try not to include your opinion in posts that claim to show both sides of an argument.
Unfortunately, your blog will not become a success overnight, so you must be patient. Similarly, you cannot expect to share a post once on your Twitter account and expect your blog to be inundated with new followers the next day. Building up a successful blog requires patience and dedication, and it can take several months before your hard work begins to pay off. But do not worry; this will only make the reward sweeter for you when you start to notice how popular your blog is becoming. If you become demoralized and give up, whatever popularity you have managed to build up will dwindle, so it is important to keep going even when it seems impossible.
If things are becoming too difficult, you could consider recruiting someone else to help you. This does not necessarily need to be a social media expert but could be a trusted friend or family member. You could assign them tasks to do, such as update your blog’s Instagram page or edit your posts. This will help take some of the pressure off of you. It would be a good idea to ask a friend to help who has a blog of their own, as they will be in a good position to offer you advice.
Make Your Posts Personal
This obviously depends on how comfortable you are with sharing your personal life online, and if you think you would feel uncomfortable doing so, then it is best not to do so. However, sharing aspects of your life online can make your readers feel like they have a close relationship with you and create a sense of proximity between you and your followers. You could include personal opinions in your posts and could make an author’s page where you can write a short biography about yourself and have a photograph of yourself if you are happy to include that. It would be best if you remembered to be careful with your personal information online and not to put yourself in danger. For example, including your address or workplace could put you in danger if you displayed this information on your blog. For this reason, you really need to make sure that you are happy releasing personal information about yourself, and you should maybe check with a trusted friend if the information you are offering your followers is too personal or not.