In an era where technology is driving the world, it behoves any business owner to have an online storefront. In other words, it’s implausible that a business can make do without a website in this technological era.
Besides giving your business a much-needed footing, a website will serve as a platform where prospective clients can build trust in your brand and learn more about your offerings.
But putting up a beautiful and easy-to-navigate website is one thing, but gaining customers is another thing altogether. Nevertheless, you need not worry even if you don’t know much about driving traffic to your website. You’re not alone—a lot of other business owners are in this boat.
What’s not lost is that every entrepreneur who has a website at their disposal knows that attracting more visitors is a crucial part of growing their business. Yet, this will only remain to be a pipe dream if your business’ website isn’t properly optimized for conversions. What’s more, having a clear understanding of your audience is a key ingredient as well.
Be that as it may, there is a way out of this problem, but you need to go the extra mile to separate the wheat from the chaff. Here are some proven tactics that might help you to optimize each source of traffic.
Content Creation
With the right content, your website is better placed to attract the right audience. Blogging is probably the best avenue you can use to create content for your business’ site.
But this strategy is only viable if you get to know your buyer persona. In so doing, you’ll be better positioned to create content that will drive clients to your website.
Besides, content creation involves SEO research, where you get to learn what tickles your audiences’ fancy on search engines.
Organic Social Media
While this tactic isn’t a new strategy, it’s worth paying attention to. With organic social media, you must always be on the lookout for new features like live video, Instagram Stories, or IGTV. These channels are a great source for increased traffic to your website.
With organic social media, you need to arm yourself with a diverse social media strategy. Beyond Facebook, Instagram, and Twitter, you can use plenty of other social media platforms to generate traffic like YouTube and Pinterest.
Paid Advertising
A quick glance at only free JAMstack website builder on the market, you’ll realize that paid advertising is one of the fastest ways of driving traffic to your website. If you opt to take the social media route, you can pay for display ads or sponsored posts. With search engines, pay-per-click or retargeting ads will do.
Nevertheless, paid advertising can only live to its intended purpose if you use a combination of different types of advertising.
Influencers
Contrary to perception, influencer marketing is a budget-friendly option that allows you to drive the influencers’ audience to your website. The influencers can post reviews, links, or giveaways to their audience.
Numerous studies have shown that customers are likely to buy a product or service if prompted by an excellent word of much. But you can only create great word of mouth if you make an effort to delight your current crop of customers.
There’s no cause for alarm if you’re struggling to drive traffic to your website. These tips will most probably give your website a jab in the arm. And once the traffic has started to trickle in, you should turn your attention to conversions.
