Gaining relative exposure is essential to any online or even offline business as it seeks to attract new customers, relay information, and gain authority in a specific sector. Whatever your business, exposure can be an important tool for either getting it off the ground, getting noticed, or staying ahead of the competition and online businesses need this more than most.
Because of the vast amount of competition on the web, it is vital that you have a solution in place to maximize the potential visibility of your site since search engines rank their results based on many factors which can make it especially difficult for new businesses to be noticed.
There are many methods of exposure that you can implement but some things are best left to professionals and include:
- Online marketing
Marketing is a niche skill and done properly can boost your traffic while SEO is simple in theory it can be difficult to master, and email is useful for lead generation and potential sales increases.
A Multi-Pronged Approach
Most people assume that marketing refers to advertising, and to a degree, it does but there is much more to marketing when it comes to the world wide web and your business. Employing the help of a digital marketing agency ensures that you have access to industry professionals who can boost traffic and exposure in a variety of ways including Pay Per Click campaigns, genuine reviews, and proper website management.
PPC alone can be a massively beneficial tool when it comes to online exposure, and although it isn’t free the benefits outweigh the cost. 90% of users will be exposed to PPC ads placed on the Google stream which at 5.4 billion searches per day, speaks for itself.
The Lifeblood of Search
Search Engine Optimization is the lifeblood of the web and accounts for the results that a search engine such as Google or Bing displays to a user. The theory is simple in that a page or site is read by a search engine based on key phrases and metadata and it is in identifying the correct data to be used that it pays off to hire a professional SEO company, who can also optimize SEO via link-building campaigns and utilizing analytics.
Given that almost 70% of online interaction begins with a search engine, this is usually the first point of contact between a business and a user as they will search for your site on Google before anything else.
Old but Still Effective
Using email as a marketing tool has been around since the birth of the web and is still used today. The beauty of email marketing is that it is almost free and has a wide reach and apps such as MailChimp can be utilized by professionals to build effective email lists in order to generate leads and expand potential business by actively releasing regular newsletters, product updates, or advertising and can be an effective accompaniment to a successful blog or site.
The currently 4 billion people with active email accounts are all potential clients which means that the use of email has the potential to drastically attract a wealth of new customers or users to your site and retain existing ones.