AD| Prototyping is an important part of the product development process. It allows you to test multiple versions of an idea and iron out any issues before you start manufacturing the real things. It gives you a great opportunity to show the product to test audiences and get some valuable feedback too.
But creating a good product prototype is harder than you might think and many businesses don’t know where to start. The thing is, if you make mistakes with your prototyping process, the quality of the final product could suffer, so you have to get it right. If you need a little help, here are some important tips to follow when creating product prototypes.
Focus On Functionality
The biggest mistake that people make with prototypes is thinking that it has to be an accurate representation of the final product. In reality, what you really want to test is the core functionality of the product to see whether it works as it should and whether test audiences like it or not. Anything aesthetic or any small added features will enhance the product at a later date, but they’re not necessary for the prototype phase. If you try to include every single detail, you’re essentially making a product, not a prototype, and that means higher costs and more time spent. Too many extra features can also take focus away from the core functionality so you don’t get as much valuable feedback during test sessions. Visit medium.com for some great advice on how to prioritize product features and decide which ones to focus on.
Keep Costs Down
The more money you spend on the prototyping phase, the less money you have for streamlining and eventually manufacturing the finished product, so focus on keeping costs down. The easiest way to do that is to use companies that provide a rapid 3D printing prototype service (like this one at Rapidpsi.com), so you can reduce the time investment and save money at the same time. If you start using expensive manufacturing methods for your prototypes, your design costs will soon spiral out of control. Remember that you will have to make multiple prototypes as you tweak the design and finalize the product, so you need to do it as cheaply as possible.
Let Feedback Direct Your Branding
When you created your product, you probably had an idea about who it might appeal to. The thing is, you could be wrong. During the prototyping and testing phase, businesses often find that the product appeals to a different demographic. In some cases, consumers focus on different features or alternative uses for the product. The biggest mistake that companies make is sticking to their guns and marketing the product in the way that they originally intended. But when you are creating your marketing campaigns and deciding how to brand the product, listen to the customer feedback. If you thought that your product would resonate with young people but you get a better response from the older generation, run with it and change your marketing accordingly.
Follow these tips and you can improve your prototyping process and, as a result, create a better end product.
Have you ever created any product prototypes?