Looking at recent trends helps you to see what will continue to be important in the blogging world. Blogging is all about drawing interest through marketing. Analyzing blogging trends is more than just seeing what’s been tried and tested recently, but about finding out what works as effective marketing. Here are some of the most relevant blogging trends you need to know about in 2020. You might already be doing some of these, and the others you can adopt for your blog.
In 2020 many bloggers have had success in using topic clusters to create a content marketing plan. The idea is that all your content is sorted into topics and you can use topic clusters to make a plan on how to create your blog posts. This helps add depth and credibility to your content, and having the information grouped together improves your overall SEO. Learn more about creating topic clusters.
Long-form content still seems to be the most effective, but many bloggers are playing with different types. You want to mix it up a little, but make sure it still has value to your readers. Some popular types of long-form content include ultimate guides, research-based articles, and best-of lists. Long-form content should be between 1200-5000 words approx., and use a contents page to help navigate your reader where necessary.
Infographics and Video
If you’re looking for a way to present detailed information or figures, infographics are trending at the moment. An infographic can easily be shared on social media and used for your backlinks. There are plenty of available tools online to help you create infographics.
Video content is still trending as the most engaging and effective. Wear branding material where possible in your videos. Get t-shirts with your logo, or even recycled tote bags, check out these at 4All Promos. You could deliver video tutorials on your blogs or create a mini-series.
There are many ways bloggers are making an effort to be more accessible this year. Reach out to foreign language visitors by adding subtitles or translations. Take into consideration any readers who are visually impaired or hard of hearing. Even things like your color schemes might affect anyone with color blindness. There are several interesting guides online on making your blog more accessible in 2020, perhaps covering areas you previously hadn’t thought of.
Comments – answer or get rid?
This has been a big debate this year. Should you keep your comments or not? Are they beneficial to your blog? If you rely on your comments for communicating with your many followers then they’re an asset to your blog. Sometimes a comments section might not fit with your strategy, however.
The overall conclusion is if you have a comments section you should answer them as often as you can. If you don’t want to answer comments, then it’s maybe better to delete them altogether. If you find yourself stuck in this dilemma, you might want to check out this article.