With the expansion of the knowledge economy, there’s a growing need for entrepreneurs to step into the eLearning space and provide training platforms for businesses. The online education market is booming, thanks to low prices, effective educational technology, and sheer demand from companies.
Marketing your eLearning businesses, however, can be a challenge. Even the savviest of entrepreneurs can struggle to turn prospects into paying clients.
Part of the solution may be the humble webinar: essentially a video conference for people who are considering purchasing your services.
Webinars offer entrepreneurs a host of advantages over traditional digital marketing methods. The first is the fact that they allow you to engage with your audience over the web face-to-face. Seeing you in person helps to make you more personable and trustworthy.
Second, it allows you to show off the quality of the services that you offer. Customers don’t need to wait to sign up for a course to get a flavour of what you’re all about: your quality clear and evident from the webinar itself.
Webinars also do something else: they help you overcome sticking points – reasons your prospects give for not buying from you. With a webinar, you can generate far more qualified leads than you can through practically any other method, all thanks to the fact that you have an opportunity to overcome objections.
Check out the following infographic for more information on why webinars are such powerful marketing tools for eLearning entrepreneurs. You’ll be amazed at just how potent they can be.