As much as we hate to admit it, Instagram IS taking over. In terms of influencers, surely it is the number one platform to be on.
Mirco influencers are becoming more and more common. Instagram isn’t now just for those with 100k+ followers. Smaller influencers are getting a piece of the pie, too. Though not as much.
As with the rise of such a successful platform where people have the potential to make money, comes the rise of those that cheat their way to the top. I get more emails than ever before asking if I want to buy followers, likes, comments. I get more bot comments and spam comments.
I see more and more accounts that are obviously bulked out with fake comments and followers. Some are so obvious that it’s cringy.
I see more and more complaints about engagement being low and how Instagram is ruined by a lack of chronological timeline and bloggers feeling like they are forced to take part in black-hat tactics such as Instagram Pods and like-for-like threads and Facebook. We try to be authentic, while cheating by leaving fake comments for the same in return, but still criticising those that buy comments.
We love Instagram but we also hate it. There have been new apps that have tried to take over, apps such as Vero and Holomis, but Instagram is too large to compete with. We are powerless to it, we can try to cheat the algorithm, to crack the code, but the truth is that it’s not that easy.
Unless you spend hours commenting and engaging to get a few people to return the favour, or use 30 hashtags to get some bots liking your posts, then it’s unlikely you’re going to grow on the most popular, but most saturated platform out there.
So many of us take to Twitter to say how we give up on it. How we are going to stop trying to grow so much and just use it for fun.
That’s exactly how it’s intended to be used. For fun.
There are rumours about Instagram taking like counters away. I’m all for that.
Take follow counters away, too so we can just back to enjoying the platform rather than trying to win it.
The only people winning are those making money from bots.