Have you ever wrote a blog post that you think is amazing and then go to hit publish and all you get is tumbleweed?
It happens to the best of us. There are some blog posts that I’ve worked really hard on and they do so bad. Others can take 20 minutes to write and they just seem to do well! There are no hacks into what causes one piece of content to go viral over another, but there are things you can do to increase the chances of that happening.
Here are some reasons that no-one is reading your blog.
Your post titles are crap.
Oh God, I am guilty of this! I had a blog post the other day with the title ‘Bedding’. I swear I had changed it to something more interesting, like ‘New bedding ideas for a new house’. But alas, I must have missed the boat on that one and now the title is forever poo.
Try to make your blog post titles exciting! Something that makes someone not to click. ‘Bedding’ is not exciting. Shoot me.
You don’t visit other peoples blogs.
A lot of blogging is about building relationships. You can’t expect to get noticed if you just post content and don’t work on making friends within the community. I used to spend hours commenting on other peoples blog posts when I first started blogging. You don’t have to spend loads of time, but getting out there and starting a conversation with people is a great way to get noticed!
You’re not on Twitter
I went the first year or so of blogging without being on social media. Big regret.
When I started using Twitter to interact with others and built a following, I started to get traffic from Twitter when I posted my blog posts! I kicked myself that I hadn’t done it sooner!
You’re not adding value.
Unless you’re already YouTube famous or something, the harsh reality is that nobody will really care what you have been up to on your day off work. You need to add value to get readers – teach them something, entertain them, make them laugh and solve their problems.
You neglect SEO.
Search engine traffic is lovely when you get it right! It seems complicated, but a few simple steps added to your blog post could mean the right people find your blog post at the right time.
Start with this SEO audit to get more traffic!