Since I updated my theme following the whole Pipdig fiasco that happened a month or so ago I’ve been dying to update my About Page. It’s a few years out of date now and I feel like I’ve changed a fair bit since I first wrote it. So I want to write a new one.
It’s a good idea to check in on your About Page (and other pages) every now and then and edit it when needed.
If you’re not sure where to start, then follow these tips to write an amazing About Me page:
Start with a hook.
The start of your sentence should be a sentence or two that is written to draw your reader in. Go for something that’s either funny or relatable.
‘Have you always wanted to create your own blog or website, but no idea where to start? I’m here to help’.
Write for them, not you.
Your about page not about you, it’s about what you can offer your reader.
When you are describing yourself, make sure you are thinking of your reader and what they would like to know, rather than what you want to share. Your aim is to build trust, authenticity and reassure them that you have something to offer them – whether it’s beauty tips, fashion advice, self-improvement – make that clear in your description.
As I share a lot of blog advice, along with lifestyle, I want to focus on my success within blogging when talking about myself. Writing a bit about how many cities I’ve lived in and what A Levels I did is probably a bit irrelevant and useless to my readers!
What’s your USP?
USP is your unique selling point – if you are a beauty blogger, what makes you different from the rest?
Share your vision and mission statement.
In marketing, brands have missions and vision statements that they share with their customers. It’s something that sets them apart from the rest. What’s your mission statement and vision for your blog? How do you ensure people get that from your about page?
A picture of yourself.
Allowing your audience to see what you look like is a great way to put a face to your blog and humanise yourself. It makes it easier for your audience to connect with you.
Break it up.
As with writing a blog post – you should keep your about page clear and easy to read. Don’t have a huge block of text. Be clear and to the point!
Hope this helps!