There’s a bit more to writing a blog post than just putting together a few paragraphs and hitting publish. When you write a blog post, you want to make sure you give it as much potential as you can to make it valuable, sharable and get more eyes on it. Here are some things to consider.
A catchy title.
A catchy title is a must – you want the title of a blog post to seem almost exciting, so whoever sees it wants to click it! Does it promise something of great value? Is it funny? Is it shocking or controversial?
Please do remember that you need to actually deliver on the promise the title makes!
Content is king.
So you’ve got someone to click your catchy blog title – now it’s time to show them what you’ve got. If your post is trash, they’re going to click off your post so remember a few simple things.
- Use headlines, bullet points and paragraphs to break up text.
- Make it scannable so readers can quickly find the information they are looking for.
- Longer blog posts do better on search engines but..
- Don’t add extra words if they are not relevant and make your post seem pointless and bumbly!
Be SEO friendly.
Use relevant keywords without spamming, link to old posts, link to valuable external sources, use meta tags and alt tags and use keywords in the title to get your post as high in Google as possible.
Remember the key here is to tell search engines what your blog post is about, not to spam keywords to get more traffic.
If the blog post is something you would like sharing, then be sure to include a long image with clear text that will encourage people to share across social media,
While spelling mistakes happen and you shouldn’t beat yourself up about them, to try to minimise these as awful spelling may change the way someone perceives your blog. They’ll view it as going from a high-quality article to something a bit amateur.
Submit to social.
When your post is live, let people know about it! More and more people use platforms like Twitter to scroll through and find blog posts rather than sites like Bloglovin. Share what you’ve created to maximise traffic!