So you want to start a blog?
I can totally see why, I mean, I’ve been blogging for 6 years and I love it. But did you know that most blogs fail within the first year?
I’ve seen it countless times, people I’ve made friends with have stopped for various reasons.
So if you are thinking of starting a blog and want to make it stick, here are some reasons that a new blog fails and how to avoid it.
You go in too strong.
At the time of launching your blog, you’re probably going to be the most inspired and motivated you’ll ever be.
This brings the temptation of setting unrealistic goals like blogging every day. Don’t run into blogging like a bull in a china shop. Just start with one or two posts a week, spend time learning about blogging and networking.
Otherwise, you could find yourself burning out and having to force yourself to blog. This is the point where it becomes a chore.
You expect instant growth.
You know when you play the lottery and you’re sure you’re going to win? You get all this hope and start mentally spending money in your head?
Well, when you start blogging you might find yourself imagining going viral and getting thousands of pageviews right away.
Sadly, that’s not how it works. You might publish your post and only get 5 views. It takes time to grow a website. You will get more views, but don’t be surprised if you’re not getting 100’s of views a day. Lots of regular bloggers don’t even get that after blogging for a few years!
You want to collaborate to quickly.
You might keep seeing bloggers post their collaborations and aspire to be the type of blogger that gets dozens of offers a day from brands asking to send you samples or offer sponsorship. Sadly, this is something that also takes time. While it’s okay to pitch to brands, maybe wait until your website is over 6 months old.
You’re not getting involved in the community.
Getting involved in the blogging community has a few benefits.
- You make friends
- Your friends can help and inspire you to blog
- Your friends read your blog
Building relationships is the key to sticking with blogging. If you have a bunch of friends who also blog, it’ll give you a new friendship group, you can share ideas and it can help you want to carry on blogging and get even better!
You’re not passionate about what you’re blogging about.
Don’t try to blog about something just because it’s in fashion at the moment, or something that’s a popular thing to blog about.
That’s when you’ll start to get bored.
Blog about things that you truly love and have lots to say about!
You’re the same as everyone else.
It can be easy to fall into the trap of copying others. Although it’s fine to be inspired by what other people are doing, you really do need to put your unique spin on your blog to make yourself stand out from the crowd! Find your USP (unique selling point) and own it!