Traffic traffic traffic! It’s yummy, isn’t it? Well, I’ve never actually eaten any but I bet it is delicious.
One of my goals in 2019 is to explode my blog traffic. In 2016, I had around 180,000 page views. I didn’t appreciate it because I just wanted to drive more traffic to my website. The following two years I’ve had to neglect this blog a little bit due to life happening all around me but I want to get back on track and start getting more traffic to my website.
I’ve done it before and I can do it again.
I’m already seeing an increase in traffic over the past few weeks from putting a bit of effort into certain things. And you know what? It’s working! I’m getting more views than I have in ages and I am so excited about it!
Want to increase your own blog traffic but not sure how?
Here are some tips.
How to drive traffic to your website.
Understand where your traffic is coming from.
Use Google Analytics to see where your traffic is coming from. Here you can pick some sources you would like to work on an improvement. You may even find some golden nuggets in there – a traffic source you didn’t even realise was working for you. Imagine how much more traffic you can get if you took some time to really understand what was working for you and use that to your advantage?
Understand where your traffic is landing.
Using Google Analytics, go to behaviour -> site content -> all pages to see what type of content is working for you.
Use this to:
- Create follow up posts
- Create similar posts
- Insert internal links to your most popular content to encourage people to click on more posts.
We’ve all head of the whole ‘content is king’ cliche. Content is king, the trick is to realise which content is the best fit for your blog.
Write longer blog posts.
For more traffic from Google – write longer blog posts. The average word count for the top 10 returned search results is 2000 words. When I look at my top posts from Google, they are over 1000 words.
There’s something in that. More detail sells, gets people on your page longer, is a signal to Google it’s quality content and there are more keywords to look at.
1000 – 2000 words might be a lot, but if you have a blog post that you really want to get showing high in search, focus on longer content that goes into detail about what it is you are talking about.
I’m not going go too much into the detail here, but you can read my post about how I grew my Pinterest.
Almost every guide I read about how to get more traffic is about Pinterest and Tailwind. But that’s because they work!
It does take time though. I was getting only a one or two referrals when I first started, now I’m getting up to 60 a day and it keeps growing!
Use a keyword finder.
You can use Googles Keyword Planner in Google Ads for free. The only issue here is that it doesn’t give you an exact amount of searches per month. Though it’s still a powerful tool.
You can also sign up to KWFinder which does have a free version letting you search 5 keywords a day.
Type in a word, or set of words and you’ll see a list of suggested keywords, with how much search volume it gets, costs per click in Google Ads, level of competition in Google Ads and how difficult it is to rank 1 for that keyword.
In theory, you want a keyword that has a high search volume, high CPC and is easy to rank number 1. Though it’s not easy to get all three and you usually have to make a sacrifice somewhere!
Use catchy titles.
Clickbait works – some of my most viewed posts have click-bait titles:
- Why Instagram is a waste of time.
- 5 things that make me leave your blog and never return.
- 5 things you’re doing wrong on Twitter.
- How I make money blogging.
Using clickbait style titles or catch titles are a way to get some attention to your post.
But you have to make sure you follow up with some amazing content.
Some keywords to include in catchy titles:
- deeply in love
- most important
- you probably didn’t know
- you won’t believe
- will hate
- 10 most
- don’t want you to know
- everyone is talking about
- 6 secrets to
Treat your promo tweets like pins.
We all know the importance of creating beautiful Pins that catch peoples eyes. Making them stand out, making them enticing so people want to click on them.
But why do so many people still not use this technique for sharing their blog posts on Twitter?
Get an image that’s 1024 x 512 pixels and promote the eff out of it! Use Canva, Picmonkey or Adobe tools to create clear images that people will want to click.
If you have a community over at Facebook, do the same there! I don’t use Facebook much as I find it’s pretty crap for engagement since they made it hard for pages to be shown in feeds unless they are boosted.
Use Twitter as a community.
My biggest downfall was putting Twitter in the corner of the room and ignoring it.
I get more followers when I’m active. That means when I put out normal tweets and reply to others.
When I get more followers, I get more engagement and that leads to more traffic.
Reply to all your mentions to keep your tweet alive, jump into other peoples conversations and have fun.
I’ve got a goal this month of tweeting 5 times a day. These exclude promotional tweets. Tweets to start getting some engagement going.
Conduct an SEO audit.
Last month, I published a massive guide on how to conduct a full SEO audit on your blog. Since then, I’ve been going into more detail about each step.
Put your blog through this test to make sure you’re making the most out of search engine traffic. See the series so far.
- How to complete an SEO Audit for your blog.
- Step 1: Http vs Https
- Step 2: Rank for your brand name.
- Step 3: On page SEO.
SEO is another thing that takes time, don’t expect instant results because it can take months. But once you get it right, you can end up getting a steady stream of traffic over a long period of time.
Comment on other peoples blogs.
This time-consuming method has always been one of the best. But it’s time-consuming.
Leaving thoughtful comments on people blogs is a great way to drive traffic to your own blog. Many bloggers will return the favour and after a while, that blogger turns into a regular reader. And you turn into a regular reader for them. You really get to know these people and start looking forward to reading their updates.
These days fewer people are commenting on blogs, taking to social media instead. Spend a bit of time leaving bloggers some love! We spend a lot of time on our content, it is nice to have a bit of recognition!