When I first started this blog back in 2012, blogging was a very different world compared to what it’s like today. It was blurred pictures, sidebars cluttered with badges and bright green backgrounds with blue coloured fonts.
Technology has changed since then, so has the blogging community. Now it’s not uncommon to see a new blogger have a stunning website and professional looking photos straight off the bat.
I think it’s that homemade look that makes bloggers relatable.
I’m sure you’ve heard statements about what makes bloggers relatable is the fact that they are just normal people like you and me. Anyone can be a blogger – the just need to start a blog! They’re not professional writers that have a degree in creative writing or journalism (mostly), it’s not the same experience as reading a magazine or a newspaper. It’s everyday people giving their everyday thoughts on beauty products, food, books, politics and other things in life.
They’re not living the high life like celebs, they don’t have millions of followers like the top YouTubers. They’re people you can have a conversation with on social media and become friends with. Their lives are normal and when they achieve something great, it’s inspirational, admirable.
Because we can all achieve similar things.
Over the past few years, a full-time blogger has become a job title more and more people are claiming.
As bloggers are relatable and seen as honest in their reviews, they’ve become a powerful marketing tool. Over time, marketers have started to see the value in small and mid-size bloggers. Rather than paying loads for one YouTuber with millions of followers, it’s become more common to pay smaller amounts to smaller bloggers who have a small, but very engaged, loyal audience.
Some bloggers nail it, they really do. They take cracking photos, have a unique selling point, an engaged following and write amazing content. You can see why brands want them to advertise their products and will pay them for the privilege.
The blogging community is really supportive. We love nothing more than someone who works hard, griding through their 9-5, looking after kids, having time for the gym as well as putting out blog content. We are so pleased when we see these bloggers bag a dream op. Finally, the recognition they deserve.
The recognition we all deserve.
We retweet their content, we buy their e-book, we rave about how much we love their latest Instagram post and SLAY KWEEN UR KILLING IT.
Before you know it, these bloggers are getting more and more work and some are brave enough to do the thing we all dream of doing, but are too afraid.
They quit their job and make blogging their full-time career.
Something seems to happen at this point. There seems to be a switch in mindset.
The mindset of others.
They’re no longer a relatable blogger just like the rest of us.
They’re now the influencer that’s doing the things the rest of us can’t.
They’re no longer grinding and hustling, getting by on little sleep and working late into the night – they can blog during the day, after their avo on toast and before the launch of the new cocktail bar in town.
I don’t know what it is, but I get the impression that rather than celebrating and continuing to support these bloggers, there are a bunch of people out there that get bitter about it.
They decided they’re lazy, they got lucky, we suddenly don’t see how they’ve made it. The support swaps.
They’re not relatable anymore.
Buy why? They have worked hard to achieve their dream, why should the support end here?
What are your thoughts?