I’ve been blogging for 6 years now, which seems nuts to me! It doesn’t seem that long ago since I started a website on Blogger with some dark, blurry outfit photos in a mirror.
A new year is approaching, which often brings a new influx of bloggers with a goal to create their own space online.
So if you are new to blogging, here are some of the bits of advice I’d like to give you.
Tips for new bloggers
Don’t burn yourself out.
You might jump into blogging with the idea that you can post every single day. You can’t. Well, you might be able to, but for the majority of people, that’s impossible.
It’s tempting to jump in feet first with all these ideas, but it’s okay to take it slow and see how much time you can realistically spend on your blog. Posting once a week is better than posting every day and then having weeks at a time with no new content.
Watch out for dodgy brand deals.
It’s exciting when a brand first approaches you to work with them but remember that you’re new to blogging. They know that. Sometimes people try to take advantage of that.
Here are ones to watch out for:
- Ones that start with ‘Hi dear’
- Offers to buy products at a discount and promote them
- Cheap clothing and jewellery reviews from China
- $5 or $10 sponsored posts from cheap clothing and jewellery stores
- Affiliate programs that ask you to pay to sign up
I’ve posted some crap in my time. I remember one of the first collabs I had was for a cheap jewellery site from China. I had like $10 to spend and would write a post with certain links in that they required. Then I’d get to do it again the next month. I could get 2 or 3 items for that price and they actually weren’t terrible products, but it was a rubbish deal!
Unless you’re already a marketing wiz, know design and photography well, your blog will probably look a little rough around the edges to start with. and that’s okay. Learn, grow and have fun. Do not compare yourself to bloggers that have got more experience, followers and have been blogging for years.
Don’t be too number focused.
It’s exciting to gain followers, but try not to worry about the numbers too much. Focus on engagement instead.
If you focus too much on followers, you could be at risk of falling into the trap of follow-for-follow, or those follow trains that go around on Twitter. You’ll end up following a bunch of people whose content you don’t relate to, and your followers won’t relate to your content.
Aim to target and follow those that have similar interests and you can build relationships with. Imagine having a handful of blogging besties that support you and you can support them. Then take it from there.
Learn the legal stuff.
One of the most important tips for new bloggers is around the legal side of blogging. Most of you probably don’t even realise there’s a legal side to blogging! These are mostly around advertising and copyright, so make sure you get up to speed.
So there you have it, my top tips for bloggers!