SEO marketing is always evolving keep up with new trends and technologies. If you are serious about getting to the top of those search results, you need to keep up to date with the latest trends and algorithms.
Here are some of the things you need to focus on as a blogger to get some organic traffic from search engines.
I’ve been banging on about mobile in almost every SEO post I’ve written. That’s because a massive 60% of queries searched on Google are done so via a mobile device. That’s a lorra lorra people.
On 26th March 2018, Google Webmaster Central Blog announced the Mobile-First Index Rollout. Long story short – Google will be more focused on mobile-first experience than ever before.
This means it’s more important than ever to have a responsive website. Those with both a desktop and mobile site may lose out!
Siri, Echo and Google home mean that more and more people are searching via voice.
This means keyword focus should be more on natural speech and long tail keywords when writing your content.
Google upgraded its image search in 2017. Users are increasingly searching for images, meaning you should optimise your on-page graphics and photos. Alt tags, captions and surrounding text all play a key role in getting your image to the top.
Remember – quality quality quality!
User experience has always been a key focus when it comes to SEO and 2019 is no exception.
Google wants quality websites that allow users to quickly find what they want. Therefore you should focus on:
- Making your site loads quickly
- Ensuring your site is technically flawless
- Your site is mobile friendly
Quality content is another thing that always been key to focus on – but with Google’s algorithm getting better and better, coupled with their latest technology – Rankbrain, Google is getting better at spotting quality content. So every time you publish a post you need to aim to make it the most useful piece of information on that topic. IN THE WORLD. No pressure.
Less keyword stuffing and more similar/related words throughout the post that fit the context seamlessly. Google hates keyword stuffing!
Although you can’t see what your Google PageRank is anymore, Google still uses links to your blog as a sign of power and authority.
Linkless backlinks will become a big thing in 2019 – this means any mention of your page, website or brand can also count towards the power of your site.
Guest posting is out and shareable content that people link back to and share on social is in.