Google Analytics is a powerful tool. It can also be daunting when you log on and see all the options. It looks technical af, but once you break Google Analytics down into smaller chunks, it isn’t that bad!
We’ve all been guilty of just using the basic functions to see what our page views are without realising the full potential Google Analytics and how it can drive views to your website.
If you’re trying to increase your traffic, one of the best things you can do is check your analytics to see what type of posts have driven the most traffic to you in the past and then build on that.
Don’t worry, I’m here to talk you through it.
Go to your Google Analytics account, in the ‘behaviour’ section click on ‘overview’
Here you will see a list of the top viewed pages for the date you’ve selected. In the below photo, you can see which blog posts have gotten the most traffic.
If you click on any one of the URLs, it will tell you where the traffic was coming from if you add a secondary dimension – you can use ‘source‘ but I prefer to use ‘source/medium‘ as this shows you what type of traffic it was (social, referral etc). This can be useful as it allows you to see:
- What traffic sources work for you.
- What traffic sources you need to put more effort into.
- If your traffic sources have changed over time – what have you been doing differently?
You can also use ‘landing page’ as the secondary dimension to see what other pages on your blog are sending people to posts on your site. You may want to use this information to add further links those posts acting as a landing page to drive traffic more traffic.
Using this Google Analytics to plan content.
It’s easy really – just ask yourself what posts have worked for you in the past? Make a note of your top 10 posts and ask yourself:
- Can I write a follow-up post?
- Is the information out of date – can I re-write to make it relevant for today.
- What similar posts can I write?
- Reading the comments, are my readers asking any questions?
- What keywords are being used.
You can use a variety of date ranges to gather this data from.
- The month or year you had the most page views
- Last month
- Year to date
- Last year
- All time.
It’s up to you, really. I like using the months or years I had the highest page views to see what was really driving traffic to my blog!
So take a dive through your analytics for some new killer content ideas that will drive lots of traffic to your website!