Hashtags are a staple for Twitter and Instagram. But did you know that you can also use them on Pinterest?
You used to be able to back in 2010, but they were deemed a waste of precious space in the description. Since August 2017, hashtags are back! This is because hashtags have become such an important part of categorising and searching on the Internet. It’s just a way of life now!
The best thing about hashtags on Pinterest? They’re chronological!
This is what Pinterest said about it:
When inserting a hashtag, we recommend you be specific and descriptive. Use words or phrases that describe the content of the Pin – we suggest you add no more than 20 hashtags per Pin. It’s best to be objective and use hashtags that make sense and are relevant to the Pin. Depending on your Pin, consider using hashtags that are timely (e.g. #oscars, #backtoschool, #halloween) and hashtags for evergreen content that works well on Pinterest (e.g. #mealplanning, #hairgoals, #homedecor). This is to help make it easier to for users to filter and find relevant content they are interested in.
20 hashtags is a lot. You need to remember that you are writing for hoomans, not just machines. I’d recommend about 5 hashtags after the description of your pin. Keyword stuffing is ugly and will put people off repining your content.
Here are the tips for using hashtags on Pinterest:
- Use hashtags at the end of the description
- Create a branded hashtag for your content (eg #skinnedcartree)
- Use a mixture of long tail and short keywords
- Don’t keyword stuff – use around 5 per pin
- Use Hashtags in your board names to boost performance
- Don’t worry about updating old pins unless they’re getting you lots of traffic
- Track a pins success on Google Analytics to see which hashtags are working the best for you.
So, get pinning and hashtagging!