Branding is important. You hear about it everywhere. At work, we are often taught about the importance of our personal brand. It’s about being noticed and recognised for what you’re great at. Whether that’s getting involved in charity events or being an expert at a technical skill in your field.
Whether your blog is your career or just a hobby – branding is important.
How your blog looks.
The overall aesthetics of your brand are important. Having a theme or colour scheme is a great way to ensure you stand out on other platforms. It may take a time to develop your brand, but that’s all part of the process.
I use the same colours on all my graphics and on my blog. I use similar images within posts and these images also reflect on my social media accounts.
It’s about being consistent across all channels because you want someone who reads your blog to see your tweet and know it’s you. Just by the style of the graphic you share.
Think about how everyone in the world knows that a yellow M is McDonald’s.
Here are some things to think about when looking at the visual aspects of your branding:
- Profile photo
- Header
- Cover photos
- Colour schemes
- Page layout
- Graphics
- Fonts
How your blog reads.
Branding isn’t just about how your blog looks, but also that content you share.
Think about what your core values and passions are and how you want to build these into your content. Don’t worry if these change over time – that’s part of the natural evolution of your blog.
I’ve gone from fashion to beauty, to blog tips, to lifestyle, to entrepreneurship, to home and wear and back again. It’s natural for topics to change and phase in and out depending on what’s going on in your life – so don’t think you need to stick to one topic and one topic only for the rest of your life. That’s very limiting.
I often post about blog tips and want my blog to be focus on blog tips and personal development but it’s unrealistic for me to write about that all the time unless I’m happy to settle for 1 or two posts a week (you can do this if you want, but I blog daily!). So I write about other topics but always come back to my main focus and to the type of posts that are more popular.
Things to think about:
- Tone
- Writing style
- Topics
- Personality
- Language used
Outside of your blog.
Branding your blog doesn’t just mean you only need to bother about the content on your actual blog – think about how you come across on social media. Both visually and your attitude. You want your social media channels to reflect what your blog is about. So stick to the same colour schemes, use the same profile photos, use your voice and let your personality shine through so no matter which platform you are on, your readers can spot you a mile away, just like that yellow M.
