Hello and welcome to week 5 of my social media course. Today we’ll be talking about Pinterest. The aim is to give you quick and easy tips to grow the amount of traffic you can get from Pinterest to your blog.
Convert to a business account.
This is free to do and gives you access to analytics, rich pins, and promoted pins. Do it!
Organise with keywords.
Just as you use keywords on your blog to help SEO, you need to do the same on Pinterest. Using keywords in the names of your board as well as the description will help Pinterest find your pins in search.
Change your board covers.
These can help theme your Pinterest so it looks consistent and also means you can add text about the board.
To make a board cover, you need an image that is at last 800 pixels wide and how long you like. Once you have edited the picture, add it as a pin to the board. It’s a good idea to set the URL of the Pin to the board and the description as the description of the board. That way, if anyone clicks on it then they are taken to the board.
Once you have uploaded it, make it your cover and edit where it will be cropped. After that, pin a few more pins to the board to avoid having the cover image show up twice.
Set up Showcase.
Showcase is only available for business accounts and is similar to a slider on a blog. It allows you to pick 5 boards to rotate at the top of your profile, meaning you can show off your best boards.
You can access this through the profile section of your settings.
Use group boards.
Group boards are a board that more than one person can contribute too. This can increase the visibility of your pins. You can contribute to other peoples group boards or start your own.
Use catchy images.
We all know it’s better to use long images on Pinterest. Make them catchy and use text overlays to help them stand out. Canva is a great tool to use to help you create images to Pin.
Share lots and often.
It’s hard to put a number on how often you should Pin, most advice is just often. I’d recommend trying 20 or so a day and adjusting from there. Apps like Tailwind can schedule and post for you, though there is a monthly cost.