I’ve read lots of posts about how hard blogging is. How other people don’t realise how tough it can be. How as bloggers, we deserve to be paid for our time and our following that we’ve worked so hard to get.
I’ve also read lots of posts about how growing engagement is hard. We’re struggling to get comments, likes, followers and views. I think most of us have seen our engagement levels take a nose dive. Unless you’re working your ass off or you’re one of those lucky ones that seem to just make it.
I don’t think getting engagement is hard. It’s just time-consuming.
Think of every single tip post you’ve ever read. I bet these tips come up frequently:
- Engage with others.
- Comment on other’s photos and blog posts.
- Like people photos.
- Follow other people in your niche.
- Engage, engage, engage.
There’s a reason why these things are in all the tip posts. It’s because it’s true.
The issue is: not all of us have time to do these things.
I’ve learnt this from experience. I increased my Instagram, Twitter and Bloglovin’ following by doing these things. It wasn’t hard. I just spent hours and hours communicating with others on a variety of different platforms
I just don’t really have the time to do that these days and I’ve seen engagement across all platforms decrease.
I guess that’s why bots exist. They do all the hard work so you don’t have to. Bots are for twats though. Don’t be tempted to use them.
Lots of people are dying to get more engagement. You have to work at it. You have to put the time in. You have to comment on 100’s a post and only get a handful back.
It’s hard work and as soon as you stop, your engagement declines again.
So is there any point?