Getting engagement isn’t hard. It’s just time consuming.

Getting engagement isn't hard. It's just time consuming.

I’ve read lots of posts about how hard blogging is. How other people don’t realise how tough it can be. How as bloggers, we deserve to be paid for our time and our following that we’ve worked so hard to get.

I’ve also read lots of posts about how growing engagement is hard. We’re struggling to get comments, likes, followers and views. I think most of us have seen our engagement levels take a nose dive. Unless you’re working your ass off or you’re one of those lucky ones that seem to just make it.

I don’t think getting engagement is hard. It’s just time-consuming.

Think of every single tip post you’ve ever read. I bet these tips come up frequently:

  • Engage with others.
  • Comment on other’s photos and blog posts.
  • Like people photos.
  • Follow other people in your niche.
  • Engage, engage, engage.

There’s a reason why these things are in all the tip posts. It’s because it’s true.

The issue is: not all of us have time to do these things.

Getting engagement isn't hard. It's just time consuming.

I’ve learnt this from experience. I increased my Instagram, Twitter and Bloglovin’ following by doing these things. It wasn’t hard. I just spent hours and hours communicating with others on a variety of different platforms

I just don’t really have the time to do that these days and I’ve seen engagement across all platforms decrease.

I guess that’s why bots exist. They do all the hard work so you don’t have to. Bots are for twats though. Don’t be tempted to use them.

Lots of people are dying to get more engagement. You have to work at it. You have to put the time in. You have to comment on 100’s a post and only get a handful back.

It’s hard work and as soon as you stop, your engagement declines again.

So is there any point?

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5 Comments

  1. August 5, 2018 / 4:50 pm

    good question! I’m not sure I know the answer. Perhaps it is worth it if we feel like it is, if there is something in it for us, and if not…then the question is more than valid.

  2. August 6, 2018 / 5:17 am

    I think it depends on what you want engagement for! As a blogger I try to go round and respond when people leave comments on my posts, but I also have people I follow on feedly / bloglovin who I am eager to see a post from and comment on – no matter if they’ve commented on my post or not. That’s what you want really, not 100 fake ‘nice post’ comments from the comments you left, but the handful of ‘wow I really connected with your post, here’s a genuine comment’ type of engagement, and that’s the engagement that won’t wane if you’re not posting on 100 other blogs a day!

    Hope that you had a lovely wekend 🙂 We had a quiet one as we were all a little unwell from another winter bug! Feeling better now though.

    Away From The Blue Blog

  3. August 7, 2018 / 7:34 am

    I think it all comes back to why we all started blogging in the first place; to share a passion, communicate and find a like minded community. Problem is, most people are coming into the blogging game now for fame and fortune, little fish in a freakin HUGE pond who think they’re a shoe in for the next Zoella. Honestly, I don’t think some bloggers try as hard any more, and they’re usually the first to cry about reduced engagement or lack of PR opportunities. Yes, engagement takes time, and it might not always be reciprocated, but once upon a time we were in it to make a connection, not a quick buck! I’m all for making money from your blog, and if that’s become a decent income for some, that’s amazing, but it seems to be the sole focus for far too many bloggers these days and they’re losing sight of what it was once all about.

    OK, I feel like I need to turn this into a post now, I’ve practically commented half of a post haha!

    Sarah 🙂
    Saloca in Wonderland

  4. August 7, 2018 / 5:50 pm

    Last year, I was super active on blogs and twitter chats. This year, I’ve not been part of any twitter chats at all, and I’m shite with blog activity. It’s made it all decline quite a lot.
    BUT – it’s meant that those who really enjoy my content keep coming back, but I’d like to still find new readers 🙂 Tania Michele xx

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