Welcome to the second week of The Complete Guide to Social Media.
The aim of this course is the tackle and dominate social media in quick, easy chunks. No waffle, no faff, just to the point information to get your social media accounts spot on.
This week we’re talking about branding and why it’s important.
If you’re new to blogging, you may never have thought about branding when it comes to your blog and social media. It might seem something for businesses to do, but not you as a blogger. Obviously, you do not have to work on your branding if you can’t be bothered – but if you can’t be bothered, you’re probably not reading this post.
Branding helps you be recognisable across all platforms as well as looks professional.
Imagine if you had a blog called ‘the butterfly diaries’ and your Twitter username was @laura_laura and your Instagram name was @lauratakesphotos. Someone who follows your blog may come across you on Twitter but not recognise you. If your Twitter name was @thebutterflydiaires, in line with your blog name, your blog follower would know it’s your and will be likely to follow and engage.
So the tip is:
Ensure your usernames are consistent across platforms.
Your profile picture should always be the same, too. As well as the cover photo if that is applicable. Many people have their cover photos the same as their blog header. This is for consistency again, to help you be recognisable.
As you can see on my Twitter profile:
- My username is my blog name.
- My profile picture is the profile picture on my sidebar.
- The text on my Twitter home page is similar colours to the text on this blog.
- I use a photo in my cover that is in line with photos I use regularly.
Take branding one step further…
You can take your branding even further than just thinking about the visual aspect of your accounts. You can look at your writing style, the language, and phrases you use. If you’ve ever watched Toby Turner on YouTube, you will know how he refers to those that watch is videos as ‘audience’, often starting videos with ‘hello audience’. He also does the intro of darkness and redness and whiteness. Which is where he says ‘Intro of darkness and redness and whiteness’ while covering the camera with his fun to create, well, darkness and redness and whiteness.
It might seem silly, but it’s now part of his brand.
Think of any words you use lots, any greetings or phrases and see if you can make it into your brand without copying anyone or having it feel forced.
So have a look at your social media accounts and see if they’re all consistent. Then we’re ready for next week when we’ll be talking all about Twitter!